Fashion brand ITAY BRANDS reveals for the first time its new collaboration—with none other than Rotem Sela. After serving as a leading presenter for quite a few local brands, it is now the turn of those behind Israeli basic fashion, Itay Brands, to welcome the host and actress.
"I’m happy and excited to connect with a young and fresh Israeli brand that brings a different touch to the world of basics. The fashion language, which speaks to everyone, directly connects with my personal everyday choices," said Sela in a statement announcing the fresh enlistment.
It seems the new job is quite easy for someone already experienced and well-trained in standing on sets in front of camera lenses. Among the major campaigns she starred in in the past are brands such as: Castro, Scoop, and Renuar in her early career, multiple collaborations with Factory 54, as well as activity for major companies in various categories, including: Discount Bank, Dan Design Center, Kaza, and of course Tornado air conditioners.
The new home welcoming Sela, Itay Brands, leads a focused line of basic items in diverse, trendy collections for women, men, and children at the most accessible prices possible (price range approx. NIS 70 to NIS 350). It was founded in 2020 by couple Itay and Yael Arbiv and has since become a must in the wardrobes of many influencers in Israel. The brand has moved beyond its online network and opened not only a pop-up, but also nine sales points in branches spread throughout the country.