Ulike Air10: At-home hair reduction with IPL technology and advanced cooling
Korean beauty brand Ulike is launching the Air10 in Israel, an at-home IPL hair reduction device equipped with a contact cooling system that reaches temperatures as low as -5.1°C to help minimize heat sensation and discomfort during treatment.
According to the manufacturer, the device can achieve up to 96% hair reduction within two weeks.
Its features include a dual-lamp system for broader treatment coverage and an SHR mode designed to target stubborn hair.
A full-body treatment takes approximately 10 minutes, depending on the treatment area and the instructions for use.
Founded in 2013, Ulike operates in more than 49 countries and reports having sold over 10 million products worldwide.
The device is intended for home use, subject to individual suitability and the manufacturer's instructions.
Special offer price on the website: NIS 2,299 (down from NIS 2,690)
Available on the Ulike website, at Super-Pharm and Be stores, Mahsanei Hashmal, Shekem, duty-free shops, and ALM.
L'Oréal Paris launches a blush and highlighter with hyaluronic acid
L'Oréal Paris is launching True Match Hyaluronic Balm, a blush and highlighter balm that combines skincare ingredients with hyaluronic acid to hydrate the skin and create an even, fresh, and radiant complexion.
The formula offers buildable coverage that blends seamlessly into the skin and is available in three shades: Rose Pink, Peach, and Natural Tanned Amber.
Recommended retail price: NIS 85; launch price: NIS 69.90.
Available at pharmacy chains, Hamashbir Lazarchan, and selected perfumeries.
Neta Wolpe launches the LOTUS collection
Neta Wolpe is launching the LOTUS collection, a jewelry collection featuring diamonds and colorful gemstones inspired by a love of precious stones and color, as well as Indian culture.
Drawing on the Indian connection between color, gold, gemstones, and spirituality, the collection incorporates meanings associated with beauty, strength, faith, and memory.
The lotus, the collection's central symbol, represents purity, renewal, and transcendence. Growing from water and mud toward the light, it serves as a metaphor for transformation and spiritual growth.
The jewelry explores the connection between matter and spirit, nature and beauty, and the femininity and light that emerge from the earth.
Prices range from NIS 1,700 to NIS 14,950.
Available at Neta Wolpe's studio and store at 1 Gedera Street, Tel Aviv, and on the brand's website.
A new official LEGO® STORE opens at Ofer Grand Mall in Petah Tikva
Israel's 11th official LEGO® STORE opened on October 15 at Ofer Grand Mall in Petah Tikva, occupying approximately 200 square meters.
The store offers a wide selection of LEGO® products, exclusive sets, interactive display stations, and three-dimensional LEGO® models.
Visitors can also enjoy customization experiences, including Build a Minifigure and Pick a Brick, and join the LEGO® VIP CLUB.
For more information: LEGO® STORE website.
YSL Beauty expands its iconic LIBRE fragrance collection with LIBRE SANTAL COUTURE
YSL Beauty is expanding its iconic LIBRE fragrance collection with LIBRE SANTAL COUTURE, a new floral-woody fragrance that combines the collection's signature notes of lavender and orange blossom with the warm, enveloping scent of sandalwood.
Sustainably sourced sandalwood adds depth and warmth to the fragrance, along with a velvety texture.
The new edition comes in the iconic LIBRE bottle, finished in glossy brown inspired by sandalwood and the world of YSL couture. The launch is accompanied by a campaign starring Dua Lipa, the brand's global ambassador.
Price: NIS 450 for 50 ml.
Available at pharmacy chains and online.
From scalp to ends: OGX® launches ProGrowth + Peptide
Haircare brand OGX® is launching a new range in Israel developed in collaboration with trichologists. The range follows the Skinification approach, which applies active skincare ingredients to hair and scalp care, extending from scalp cleansing to styling.
The range includes an exfoliating shampoo containing 1.5% mandelic acid to help cleanse the scalp; a conditioner formulated with peptides and Lipi Pro Shield™ technology to thicken and strengthen hair; and a leave-in serum spray containing peptides that provides heat protection up to 230°C and helps reduce breakage.
Price: NIS 35.90–59.90.
Available at pharmacy chains.
Now for adults too: JOHNSON’S® launches JOHNSON’S® Adult in Israel
JOHNSON’S® is entering the adult body-care category in Israel for the first time with JOHNSON’S® Adult, a range of body washes that combines the brand's skincare expertise with quality ingredients, advanced formulas, and familiar fragrances.
The range features six 750 ml body washes designed for everyday use and different skin needs, including nourishment, hydration, softness, cleansing, and a refreshing feel.
The formulas feature a variety of ingredients and fragrances, including yogurt, honey and oatmeal; peach and coconut; cocoa butter; almond oil; pomegranate blossom; and almond blossom.
Recommended retail price: NIS 27.90 for 750 ml.
Available at retail chains.
Homemade bread without kneading: Rustic Bakery launches easy-to-prepare bread mixes
Rustic Bakery is launching a range of homemade bread mixes designed to make baking accessible even to those with no previous experience.
Preparation is simple: Add water, mix, allow the dough to rise, and bake. No mixer, kneading, weighing, or measuring is required.
The range includes three varieties: Spelt, whole wheat, and sourdough bread. Each 670-gram package makes two loaves or one large loaf.
Optional ingredients, including nuts and olives, can be added to customize the bread.
The mixes are available at retail chains and Max Stock at a recommended price of NIS 19.90 per package. They carry the Badatz Eda Haredit kosher certification.
Spanish knife brand Arcos launches the Ibiza collection
Spanish knife brand Arcos, founded in 1734, is launching the Ibiza collection, which combines contemporary design, ergonomic handles, and precise cutting performance.
Made from the brand's proprietary NITRUM® steel, the collection includes several models, including a chef's knife, bread knife, vegetable knife, and santoku knife.
Price range: NIS 199–329.
To mark the launch, the collection is available at a 30% discount through October 31, 2026.
Available at Cook and Bake stores and on the website, as well as through selected retailers.
Bringing color to the kitchen: Life launches a colorful melamine tableware collection
Life by Super-Pharm is launching a new melamine tableware collection featuring cheerful, colorful designs.
The collection includes cups, bowls, and plates in six designs featuring strawberries, lemons, bows, animals, and cars.
Each item is sold separately, allowing customers to create coordinated sets or mix and match different designs.
Designed for everyday use at home, the tableware is also suitable for picnics and outdoor meals. The items can be washed in the top rack of the dishwasher.
The collection includes 300 ml cups (NIS 12.90), 700 ml bowls (NIS 19.90), and 22 cm plates (NIS 24.90).
Available at Super-Pharm branches and on the chain's website.
Dr. Fischer launches gentle eye wipes for babies and children
Dr. Fischer's EYE-CARE sensitive range features gentle wipes designed to cleanse the eye area, eyelids, and eyelashes, remove discharge, crusting, and makeup, and help relieve tired and strained eyes.
The products have undergone ophthalmological and dermatological testing, sterilization, and hypoallergenicity testing. They are also suitable for contact lens wearers.
The range includes EYE-CARE BABY sensitive, a line of wipes designed for babies and children. Made from an especially soft fabric, the wipes are enriched with chamomile extract, glycerin, and PVP.
Individually packaged and sterile, the wipes are suitable for daily use and require no rinsing.
Recommended retail price: NIS 70.90 for 40 wipes.
Seasonal changes and allergies are here: How to maintain nasal hygiene for babies and children
International brand Sterimar™ offers 100% natural seawater nasal sprays for babies from birth, children, and adults.
The range includes isotonic products for daily use that help rinse the nasal cavity, maintain moisture in the nasal mucosa, and relieve runny noses and dryness.
It also features hypertonic products with a higher salt concentration, designed to help reduce congestion and relieve a blocked nose during colds, allergies, and sinusitis.
During seasonal transitions, maintaining nasal hygiene, along with proper ventilation and reducing exposure to allergy triggers, may help manage symptoms such as runny noses, sneezing, and congestion.
Nasal cleansing can be incorporated into a daily routine according to the user's age and the product's instructions for use.
Price: NIS 39.90–60.90 per 50 ml bottle, depending on the product.
Available at pharmacies and pharmacy chains throughout Israel.
Ima'leh: 19 women artists explore the complex realities of Israeli motherhood
A new group exhibition at Yaara Open Studio in Jaffa explores the complexities of contemporary Israeli motherhood, examining the tensions between tenderness and anxiety, protection and loss, and life amid uncertainty.
Curated by Oshri Cohen Neder, the exhibition brings together 19 women artists working across sculpture, photography, textiles, glass, embroidery, and painting.
Among the featured works is Dalia Matmon's installation "Womb," which combines military camouflage netting with the image of a protective womb. The exhibition also includes a series of sculptures by Shani Shemesh exploring the figure of the "child-soldier," as well as a work by gallery owner Yaara Klein-Yemin examining the tension between childhood and war, and between parental protection and the realities of Israeli life.
The exhibition opened on October 13 and runs through November 7, 2026, at Yaara Open Studio, 12 Shimon Hatzadik Street, Jaffa.
ZER4U and the One in Nine Association partner to raise breast cancer awareness
Ahead of Breast Cancer Awareness Month, ZER4U and the One in Nine Association are launching a joint initiative under the message, "I Thought of You - Now Think of Yourself, Too."
As part of the collaboration, the partners have introduced a special-edition "One in Nine Bouquet" featuring lilies, lisianthus, and pink chrysanthemums in shades of pink. The bouquet is priced at NIS 169.
A portion of the proceeds from bouquet sales will be donated to the association, which works to raise awareness of breast cancer and encourage early detection.
Each bouquet will include a card with a QR code linking to the association's personal breast cancer risk assessment questionnaire, designed for women aged 25 and older.
The questionnaire helps users learn about risk factors and receive guidance on further assessment and monitoring, as needed.
To order: The ZER4U website, by phone at *5444 or 1-700-500-800.
Ofer Malls support breast cancer awareness: Earrings for NIS 20, with all proceeds donated
Ofer Malls is launching a social initiative in collaboration with the One in Nine Association to mark Breast Cancer Awareness Month.
Running from October 18 to 24, 2026, the campaign will take place at 18 malls across the chain. As part of the initiative, a special-edition set of earrings selected by Dana Zarmon will be sold for NIS 20.
All proceeds will be donated to the association, which works to promote awareness of early detection and support women living with breast cancer.
The sets will be available for purchase through the MY OFER app, with collection at designated points in participating malls.
The initiative will be supported by a digital campaign and social media activity, continuing an ongoing social partnership between Ofer Malls and the association that is now in its sixth consecutive year.
