Glass-like shine: Maybelline launches LIFTER GEL
Maybelline New York launches LIFTER GEL, a new gel lip gloss designed for a shiny, radiant glass-like finish. The formula is enriched with hyaluronic acid and passionfruit extract, providing smooth, plump, and well-cared-for lips alongside a moisturizing, soft feeling without stickiness. The gloss comes in six new shades, ranging from sheer to bold looks.
Recommended retail price: NIS 50. Available at retail networks, pharmacies, and selected perfumeries.
Maison Francis Kurkdjian Paris launches OUD velvet mood Extrait
Maison Francis Kurkdjian Paris launches a new unisex fragrance – OUD velvet mood Extrait, a fruity-woody scent inspired by the soft, sensual feeling of velvet.
The fragrance combines saffron, peach, and jasmine, alongside oud, a leather accord, and copaiba balsam to create depth and enveloping warmth.
It comes in an elegant, luxurious 70 ml Eau de Parfum bottle. Price: NIS 1,400.
Available at BEYONDSKIN boutique stores and online.
Himalaya launches the super serum series
Himalaya expands its facial skincare category with the Super Serum series, featuring five targeted serums for hydration, radiance, skin appearance renewal, reduction of pigmentation appearance, and gentle peeling. The serums combine plant-derived active ingredients with hyaluronic acid, vitamin C, niacinamide, retinol, and AHA, BHA, and PHA acids, utilizing Phyto Beads technology to release active ingredients upon contact with the skin.
The series includes: HYDRA PLUMP for hydration, RADIANCE BOOST for radiance and skin tone uniformity, AGE RENEW for renewing skin appearance, PIGMENT CLEAR for reducing the appearance of spots, and PEEL & GLOW for gentle peeling. Serums can be combined according to skin needs. The series is vegan, cruelty-free, and suitable for all skin types.
Price: NIS 80
Volume: 30 ml.
JEZ V launches intimate roll-on perfumes for women
Intimate care and hygiene brand JEZ V launches two roll-on perfumes for women, intended for application along the bikini line and other areas of the body for a fresh feeling throughout the day. The perfumes come in two fragrances: HARMONY – clean, soft, and fresh with a floral touch, and TEASE – feminine and slightly sweet. The compact 15 ml roll-on allows convenient and discreet use on the go.
The products are vegan, cruelty-free, and made in Israel. Price: NIS 89. Available on the JEZ V website.
CeraVe launches: Clear sun protection stick SPF 50+
Dermo-cosmetics brand CeraVe launches a clear stick with SPF 50+, delivering UVA and UVB protection alongside skin hydration and care. The stick is suitable for the face, lips, and sensitive areas, featuring a lightweight, non-greasy texture that can be applied over makeup.
The compact format allows convenient carrying and reapplication throughout the day. The formula provides up to 8 hours of hydration and contains 3 essential ceramides that help maintain the skin's natural protective barrier. The stick is sweat-resistant and helps protect against the effects of air pollution.
Recommended price: NIS 69.90 for 8 g. Available at pharmacies, pharm chains, online sites, and health funds.
Batiste™ launches: New dry shampoo for sensitive scalp
Dry shampoo brand Batiste™ expands its range with the launch of Batiste SENSITIVE – a new line specially developed for sensitive scalps and dermatologically tested.
The line includes two products: Fragrance-free dry shampoo and a gently scented dry shampoo enriched with aloe vera. The formula gently absorbs excess oil and helps hair look instantly cleaner and fresher between washes.
Average price: NIS 28.90–35.90. Available at pharm and retail chains nationwide.
Master Chef launches burger sauce in squeeze bottle line
Culinary brand Master Chef expands its squeeze sauce line, launching a rich, creamy burger sauce designed to easily upgrade homemade burgers. The squeeze bottle allows convenient and precise application, and the sauce is also suitable for sandwiches, schnitzel, pastrami, and toasted sandwiches.
Kosher certification: Agudat Israel. Retail price: NIS 11.90–21.90. Available at food and retail chains nationwide.
Whole Yellow Corn Taco Shells by Ortega® arrive in Israel
Long-standing American food brand Ortega®, specializing in Mexican cuisine, launches crisp taco shells made from whole yellow corn flour in Israel, ideal for preparing Mexican meals at home and shared dinners. The product is Kosher Pareve under the supervision of the Chief Rabbinate of Israel, made in the USA, weighs 140 grams, with a recommended price of NIS 25.90. Imported and distributed in Israel by Moryam Marketing. Available at food chains and private stores nationwide.
Italian evening in a box: Noy Hasade launches limited edition box set
Noy Hasade exclusively launches Mutti X Candle Club – a limited-edition box set that brings an Italian experience home, complete with flavors, aromas, and atmosphere. The box set includes a tomato leaves and basil scented candle in a Mutti tin, two Mutti tins, La Molisana pasta, Ortiz tuna, and two Blind Box style magnets designed as Mutti tins.
Available on the Noy Hasade website and app for NIS 159.
Colored in pink: Products marking breast cancer awareness month
Ahead of Breast Cancer Awareness Month, various brands join initiatives promoting early detection awareness and supporting women dealing with the disease through special pink edition products and donations to non-profit organizations.
Elite Coffee and the "One in Nine" association launch pink edition Coffee 09 capsules for the second year, featuring a QR code for the "By Your Side" program, which connects women with volunteers who have recovered from breast cancer. Pesek Zman also continues its Kchi Pesek Zman ("Take a Break") campaign for the fourth year, featuring special packaging and a QR code directing to early detection information and appointment booking.
Keter continues its SHVI REGA project for the seventh year, releasing a special edition of pink chairs. The chairs feature a stamped QR code leading to information on early detection, risk assessment screening, and appointment booking. Proceeds from chair sales will be donated to the "One in Nine" and "Gamani" organizations.
Laline also joins the initiative with a pink LIP Butter enriched with shea butter and SPF15. 50% of profits from the product, priced at NIS 49.90, will be donated to the "One in Nine" association. The product will be sold in brand stores until October 31st.
Ninja also joins the movement with a new thermal water bottle in pink, available in 530 and 700 ml sizes. Priced at NIS 159–179, 10% of bottle sales proceeds will be donated to the "One in Nine" association by Sarig, Ninja’s official importer in Israel.
