Arad Textile is launching a new collaboration with Israel's biggest YouTuber and children's star Inde Game, under which a new capsule collection for kids' and teens' bedrooms will be launched, inspired by the visual language identified with the brand and the gaming worlds.
The new collection translates the content world of Inde Game into bedroom design for children and teenagers, with a design line influenced by modern gaming rooms, streaming stations, and colorful LED lighting, alongside graphic elements identified with the gaming and computer world.
The items were designed in close collaboration between the creative and design teams of Arad Textile and Inde Game, who took part in the process of choosing the concepts, colors, and graphic language of the products. The goal was to create a collection that not only bears the name of Inde Game, but truly feels like part of the visual and content world that his audience knows and loves – from the atmosphere of gaming rooms to the small details in the prints and color schemes.
The collection is characterized by a prominent color palette of black, blue, and neon turquoise, with combinations of large graphic prints, icons from gaming worlds, bold numbers, geometric textures, and patterns inspired by screens, consoles, and computer games. Some of the designs incorporate the Inde Game logo as a central part of the product prints, alongside cleaner designs with a futuristic digital look.
Among the items in the collection, one can find bedding sets in a variety of designs and sizes, some with a dramatic look featuring large and prominent prints across the entire width of the bed, alongside more minimalist designs with subtle neon touches. In addition, the collection includes jersey summer blankets designed with a softer and cozier look, alongside towels with a gaming design that incorporate the language identified with Inde Game into the worlds of the pool, the beach, and the bathroom as well.
According to Kfir Vaknin, Marketing Manager of Arad Textile: "We have seen a significant change in recent years in the way children and teenagers relate to their room. The room has become much more than a place to sleep – it is also their gaming, viewing, hosting, and personal expression area. The collaboration with Inde Game was born out of the desire to create a collection that connects precisely to these worlds and brings them into the world of home textiles as well."
Idan Telem: "Excited that for the first time the Inde brand will be nationwide in collaboration with a large company like Arad Textile, which knows how to make such high-quality products and bring the world of Inde to the bedrooms of all the children and youth in Israel."
The collection will be available at all Arad Textile branches, on the Arad Textile website, and on the Inde Game website, in a price range of NIS 39–NIS 359.