The banking world continues to merge with the everyday lives of Israeli consumers, and this time expensive international data packages are the target. ONE ZERO announced its entry into the mobile sector, a first step in a strategic move designed to deepen the value proposition for the bank’s credit card holders. In the first stage, the bank’s customers on the ONE and ONE+ plans will be able to accumulate credits for data packages in most countries around the world, effectively eliminating the need to purchase independent communication packages or a local SIM card upon landing at their destination.
The mechanism is based on the scope of regular use of the credit card: Customers who make monthly purchases totaling NIS 3,000 or more will accumulate at least 3 gigabytes of data every month. On an annual basis, this amounts to approximately 36 gigabytes, a quantity that is expected to cover the average traveler’s browsing needs throughout all vacations during the year. For joint accounts operating two cards, the benefit is even more significant and allows the accumulation of up to 72 gigabytes per year.
At the bank, they are trying to paint a picture of overall savings that could reach approximately NIS 1,500 for an average family vacation, with the data package being only the latest layer. According to the bank’s data, a family spending approximately NIS 30,000 on a vacation – including flights and hotels – saves about NIS 900 on foreign currency conversion fees alone. Added to this are 4% cashback refunds on bookings through sites such as Booking or Expedia, and free travel insurance for five days.
The bank’s CEO, Eyal Gafni, noted that the move is intended to continue the trend that began with the cancellation of foreign currency conversion fees. According to him, just as the public today is more aware of these unnecessary fees, the goal now is to create a new standard in which the data package becomes an integral part of the banking service. At ONE ZERO, they signal that this is only the opening shot, and they intend to continue expanding value propositions in additional areas that affect the pockets of Israeli consumers abroad.