Isrotel Group continues to deepen its footprint on the international stage: The ANISE Hotel of the ALUMA network in Athens will join the Tapestry Collection by Hilton brand and become the second hotel of the group in the city to be marketed under one of Hilton’s brands.
The move follows the integration of the ADIA Aluma Athens Hotel into the Curio Collection by Hilton brand and is part of a long-term collaboration between the ALUMA network and global hospitality giant Hilton. The collaboration includes all of the group’s hotels in Athens and reflects Isrotel’s strategy to expand its operations beyond Israel while connecting to international marketing and distribution platforms.
The ANISE Hotel is located in one of Athens’ most vibrant areas, near the Psiri neighborhood and along the historic “Spice Route,” yet it maintains a quiet and intimate character. The hotel features 57 rooms, including suites and family rooms, designed with inspiration drawn from natural colors and the local light. It offers a carefully curated hospitality experience that includes breakfast, a minibar, an espresso machine, toiletries, and high-speed wireless internet.
According to Lior Raviv, CEO of Isrotel Group, the collaboration with Hilton represents a significant milestone in ALUMA’s international expansion: “The connection between Isrotel’s hospitality standards and Hilton’s global capabilities enables us to offer a modern, design-driven hospitality experience in the heart of Athens, and to establish ALUMA as a growing international hotel network.”
The Tapestry Collection by Hilton brand currently includes more than 180 independent hotels worldwide, each maintaining a unique character while benefiting from Hilton’s standards, reliability, and the Hilton Honors loyalty program.
ANISE’s addition to the brand positions ALUMA as part of a clear trend: Local boutique hotels connecting with global flagship brands, without giving up their local identity.