The international fashion brand ZARA is opening a new flagship branch at the Ofer Rehovot Mall, replacing the chain’s existing store in the mall. The new branch spans an area of approximately 3,900 square meters and is considered one of ZARA’s most innovative, up-to-date, and largest stores in Israel.
The branch offers a shopping experience that combines advanced technologies, modern and eco-friendly design, and a wide variety of items and collections that will be refreshed weekly. The store includes dedicated departments for women, men, babies, and children. In addition, the store will offer exclusive items sold in only a limited number of branches worldwide.
The new store includes self-checkout stations enabling a fast and efficient payment process, self-service stations, touchscreens for item search, interactive screens, and express pickup services for online orders. In addition, dozens of spacious fitting rooms are equipped with advanced technologies.
Yehuda Oren, CEO of Ofer Rehovot Mall: “We are excited ahead of the opening of ZARA’s flagship store at the Ofer Rehovot Mall. The opening of the store in the updated concept reflects the trust that the ZARA Group has in the Ofer Malls Group in general and in the Ofer Rehovot Mall in particular. ZARA has chosen to establish here one of its most innovative and largest branches in Israel.”
According to him, “The opening of the new ZARA is the opening shot of a renewal plan for the mall, which includes expansion, renovation, and upgrades that the mall is expected to undergo in the coming year.”