During the Sukkot holiday, at the Dubnov Gallery in Tel Aviv, one of the most intriguing fashion events of the year will open. T Market celebrates 20 years of activity, featuring a variety of surprises, both established and new brands, and an atmosphere that reminds visitors why the fair has become a true cultural institution.
What started in 2005 as an intimate event with about twenty young designers in a local community center quickly became one of the main platforms for showcasing independent creators and promoting Israeli street culture. Over the past two decades, more than 150 fairs have been held in over ten different cities, featuring over 1,000 designers and nearly 800,000 visitors.
"It started out of the need to give a real platform to local creation, without filters and without classic commercial considerations," says Yaron Danoch, the event's main producer, who has accompanied T Market since its first day. "Gradually, we realized that something much bigger was being created here. A movement that connects fashion, community, culture, and expression."
What to expect at the upcoming fair?
The next edition of T Market will take place during the Sukkot holiday, from October 9 to 11, 2025. Among the prominent exhibitors are Jaffa, Topshop, Plasma Love, Andrelamosia, Papa Vinage, Ofir Gal, The Archive, Toda, Omer Ash, Magnetica, Triptych, and dozens of other top names in Israel's alternative fashion scene.
Among the many attractions waiting for visitors: A new T-shirt collection created especially for the event in collaboration with Israeli artists, an official T Market merchandise store, participation of about 80 veteran designers alongside new and promising names, a rolling party with DJs, bars, and birthday surprises, and special discounts including for reservists and soldiers.
"There are many fashion exhibitions in the country, but T Market has always tried to be something different. A place that operates from culture rather than marketing," says Danoch. "Even today, after 20 years, every designer entering the fair is curated. We choose those who bring a unique voice, who understand the street and not just the trend."
Commerce, Culture, Identity
T Market was born alongside the rise of local street culture and has become an inseparable part of contemporary discourse on design and identity. It is not just a sales fair but a true curatorial arena that places young Israeli creation at the center, outside the mainstream and sometimes even against it.
"Our mission has always been dual. On the one hand, to give a real platform to independent creators, and on the other hand, to give the audience a cultural experience they won't find in a mall," says Danoch. "We are not afraid to be sharp, rough. That is precisely what creates real loyalty."
Event Details
The fair will take place at Dubnov Gallery, 8 Dubnov Street, Tel Aviv, from October 9 to 11, 2025. Opening hours: Thursday 12:00-20:00, Friday 11:00-18:00, Saturday 11:00-20:00. Entrance fee: NIS 10
"Celebrating T Market's 40th would be an incredible achievement," says Danoch, ending the conversation about the fair's future with a smile.