In a world where environmental awareness and personal care go hand in hand, a new hair dye promises not only stunning results but also peace of mind and great respect for both your hair and the environment. Italian company Nouvelle has launched Coloraqua, a water-based dye that changes everything we thought about hair coloring. It is gentler, more natural, and much smarter because it proves that it is possible to obtain bold color without damaging the hair.
We spoke to Stefano Zanzi, the CEO of Nouvelle, to find out more about this new product.
What makes Coloraqua special?
It is an innovative development in professional hair coloring, behind which stands Alessandro Cavazzi, the technical education director. Coloraqua is a unique formula of water-based dye which enables hair stylists to offer customers customized color solutions while maintaining the health of the hair.
Coloraqua is an ultra-clean formula that contains 94% natural ingredients. The formula is free of harmful components found in traditional hair dyes. There are no chemicals such as ammonia, PPD, EDTA, nickel, or resorcinol. And there are no artificial additives or fragrances.
What are the benefits of water-based hair dye?
The professional benefits of the dye include up to 100% coverage of white hair, up to four levels of lightening, and an additional 50% shine after treatment. Laboratory tests show that the color remains vibrant, and the hair remains buoyant even a month after use. The gentle formula provides complete care for the scalp and hair, plus it strengthens the hair.
In terms of the environment, Coloraqua is exceptionally efficient in saving water. The unique formula dissolves faster and is easier to rinse, which leads to a 30% saving in water consumption in the salon. In addition, 40% of the energy used in the production of Coloraqua comes from solar power.
What does the coloring process include?
Coloraqua includes three products: water-based hair dye in 46 shades; a water-based developer in a variety of concentrations; and a texture developer -- a powder that allows for a variety of application methods. The innovative technology is adapted to a wide range of hair types: It gives straight hair a natural shine and elasticity; it maintains the elasticity of curly hair; and it provides safe coloring for straightened hair.
Who can use Coloraqua?
The series is available only in selected salons. The series offers a variety of treatments, such as permanent color, semi-permanent color, and a glossy finish, all through one efficient and economical system.
Who is behind the Coloraqua brand?
Nouvelle is a leading Italian hair care brand. It is a source of inspiration for hairdressers and stylists around the world due to its high-quality products, groundbreaking cosmetic technologies, and unique perspective on beauty and hair care.
With a brand heritage of three decades and activity in more than 80 countries, Nouvelle represents the perfect combination of Italian tradition and global innovation.
Where does the inspiration come from?
The company draws inspiration from the worlds of design, fashion, and art, and combines them with advanced cosmetic research. The collection includes over 15 series of hair dyes, styling, and hair care products, which together create a comprehensive hair care experience -- in the salon and at home. All Nouvelle products are manufactured in Italy to the highest standards, with a commitment to environmental values.
YANIV SHUSHAN is the owner and CEO of of L.Y. Investments, a company that imports and distributes professional hair care products. He says, “Nouvelle appeals to a wide range of customers, from dynamic young people to sophisticated adults looking for uncompromising quality. The products were developed from a deep understanding of the needs of hairdressers, and offer advanced professional solutions that serve stylists and their clients. The revolutionary Coloraqua series, which is the core of the brand, enables hair stylists to express their creativity and lead the latest trends in the field.
“Coloraqua, like all Nouvelle products, is available in Israel only at selected salons. A list of locations can be found on the Nouvelle website. All the hairdressers who use Nouvelle's water-based hair dyes undergo professional training in the company's factories in Italy.”
This article was written in cooperation with Nouvelle