There are some collaborations that just make you smile, and the new one between Ray-Ban and Disney is exactly that. The world’s most famous eyewear brand has decided to expand its activity into the kids' category, and they’ve done it in the cutest way possible – with Disney characters on the glasses. The new collection includes three series inspired by the most beloved films: Lilo & Stitch, Toy Story, and Zootopia, and we can already see how kids are going to love it.
When we talk about fashion brands that manage to cross generations, Ray-Ban is definitely one of the leaders. The glasses that became a symbol of Hollywood cinema and fashion icons are now taking the next step – they want to win over the kids too. And instead of doing it subtly, they chose the most appealing way possible – with Disney characters.
This new collection isn’t just another kids' line. It’s a limited edition that combines Ray-Ban’s quality and style with Disney’s magic. The three chosen series – Lilo & Stitch, Toy Story, and Zootopia – were not selected by chance. The collaboration comes just in time as Disney is releasing new movies for Lilo & Stitch and Zootopia this year, and it’s also the 30th anniversary of the original Toy Story film.
What’s special about this collection is that it doesn’t compromise on quality. Elinor Bor Ben-Tzvi, VP of Marketing at Luxottica Israel, explains that the collection was created to address a real need in the market. “In recent years, we’ve seen a steady increase in the use of prescription glasses among children, partly due to increased exposure to screens, phones, tablets, and computers,” she explains.
It’s not just a fashion issue – it’s a health one. Today’s kids are exposed to screens far more than the previous generation, and their eyes need protection. But instead of compromising on design, Ray-Ban decided to do it in style. Iconic Disney characters appear on the temples in colorful, high-quality designs that appeal to both kids and parents.
The collection includes both sunglasses and prescription glasses, so every child can find what suits them. The glasses are made with Ray-Ban’s high-quality standards – lightweight, durable, and comfortable – but with Disney’s cute and colorful twist. It’s exactly what parents are looking for: Something their kids will love to wear, but with the quality and reliability of a leading brand.
Prices range from NIS 299 to NIS 429, making the collection accessible to many families. It’s not cheap, but when you consider Ray-Ban’s quality and the fact that this is a limited-edition collaboration with Disney, the price seems fair. Plus, the glasses are available at authorized retailers across the country, so they’re easy to find.
What’s interesting about this collaboration is how it shows luxury brands adapting to the new era. Ray-Ban didn’t just make a cheaper version for kids – they created a collection that respects both the brand and the young customers. The Disney characters weren’t just slapped onto the glasses – they were integrated into the design in a thoughtful and high-quality way.
This collection is also part of a broader “mini-me” trend – kids wanting to look like their parents. When parents wear Ray-Ban, kids want to as well. But now, instead of getting a cheap knockoff, they can have the real thing – with the characters they love most.
In the end, the Ray-Ban x Disney collaboration is a perfect example of how to do a partnership right. It serves both brands, offers real value to customers, and most of all – it’s just too cute to resist.