Tommy Hilfiger is making a comeback to the Formula 1 track. The American brand has signed an extensive fashion collaboration with the Cadillac F1 team, which will compete in the Formula 1 World Championship in 2026. This makes Tommy Hilfiger the official partner for clothing, style, and lifestyle for the most talked-about team on the racing circuits.
From now on, the fashion brand is responsible for designing all official team uniforms, driver suits and gear, and of course, for creating capsule collections that blend modern aesthetics, classic design, and elements from the automotive and racing world.
For over 30 years, Tommy Hilfiger has maintained a deep connection with the world of motorsport, perfectly suited to the target audience vacationing in Monaco to watch the Grand Prix up close. The American brand began its journey on the fast track alongside teams like Lotus, Ferrari, and Mercedes, and it seems this natural connection has once again produced an intriguing collection. Hilfiger has created a special capsule collection that includes men's and women's jackets made from vegan leather, polo shirts styled like work shirts, tailored jeans, and more—all in red, white, blue, and black, and featuring the iconic logo.
Today's Formula 1 is returning to the glamorous perception of the 1970s, with a new generation of drivers who know how to express their personal style off the track as well. With the start of Cadillac's new season in 2026, Tommy Hilfiger continues to strengthen its position as a brand that effortlessly combines style, speed, and global inspiration.
Price range: NIS 279–NIS 3,990.
The collection is available at the Tommy Hilfiger store in Ramat Aviv Mall and on the website Factory54.com.