In an era where the kitchen is no longer just a place for cooking but the beating heart of the home, Yael Moskowitz, VP of Marketing and co-owner of Nyga Chef FOR HOME, leads a marketing approach that puts the experience above all – an experience of cooking, hosting, luxury, and inspiration.
"I'm not just involved in the presentation of a luxury kitchen," she explains. "For me, it’s an entire story. We create a complete experience around the kitchen, a dream for clients who want much more than a place to prepare food. They want precise design, high-quality materials, a story – but an upgraded one."
According to her, the secret to marketing differentiation in an age where feeds are flooded with fleeting inspiration lies in consistency. "The internet is full of trends and content. Some are great, but many disappear as fast as they appeared. What lasts over time is the combination of a quality product, classic design, and a unique signature. That’s the voice that builds trust and creates loyal customers."
Moskowitz’s clients include, on the one hand, architects and interior designers who deeply understand the benefits of a professional kitchen at home, and on the other hand, private clients seeking a different kind of indoor and outdoor cooking experience. "Fortunately, the Israeli audience today understands much more. They can identify the uniqueness in chef kitchens – the planning, the quality of materials, the adaptability to every style. And it’s no longer just about style – it’s about a different kind of everyday experience."
When asked about the campaign she is most proud of, she immediately mentions the launch of the Italian outdoor kitchen brand Fogher, introduced to Israel for the first time. "It was a comprehensive campaign, running simultaneously in digital and print, that generated tremendous interest. We succeeded in introducing a new brand to the market, building a story around it, and attracting the right audience. It’s a great example of what good marketing can do – when there’s a strong product, a precise concept, and an inspiring story."
In conclusion, Moskowitz believes in a personal, precise, and above all trustworthy approach: "In the end, those who come to us are looking for more than a kitchen. They’re looking for a sense of security, added value, and a deep understanding of their needs. And my goal is to ensure that each one of them receives exactly that."