Some people bring a mat, water, and a cap to the beach. And then there's Kylie Jenner, who brings a bag that costs as much as a new car. The star was spotted in Saint-Tropez with a rare Hermès Kelly Doll Picto bag, whose price will make you double-check your bank account. But that’s not all — her swimsuit sold out within hours after she was photographed wearing it, and her shoes sparked a trend. Kylie Jenner isn’t just vacationing in Europe — she’s shaking up entire markets with her summer tour.
Kylie Jenner’s lavish European summer is far from over, and she’s already proven she has an endless wardrobe filled with items most people can only dream of. After turning heads as the queen of European style at Jeff Bezos and Lauren Sánchez’s wedding in Venice, she continued to the French Riviera — and once again showed she knows how to make an impression.
At the Lulu Beach Club in Saint-Tropez, Kylie was photographed with friends wearing a white Isabel Marant swimsuit from the Tiary design. It’s a swimsuit with unique cutouts that create a dramatic effect, and it costs several hundred dollars. But as always happens with anything Kylie wears, it sold out within hours after her photos were circulated.
She paired the swimsuit with a custom-made bubble skirt by the same designer and wore both even while swimming in the sea. It was a bold move that showed it’s possible to look stylish even during sporty activities, but the real scene-stealer was her accessory.
The bag Kylie carried is the Hermès Kelly Doll Picto, one of the most exclusive items from the prestigious French fashion house. The design is based on one of Hermès’ most iconic shapes and was released as a limited edition in 2022. Its original price was $15,600 — already a substantial amount — but today it sells at auctions for up to $74,000, which is nearly NIS 300,000.
For Kylie, of course, it’s just the perfect beach bag. But for the rest of the world, that’s enough to buy a new car or make a down payment on a house. That’s what makes Kylie such a fascinating style icon — she treats luxury items as if they’re everyday objects.
Her shoes are getting just as much attention. Kylie chose heeled sandals by Manolo Blahnik in the “Paterno” model in black leather. It’s a brand especially beloved by Hailey Bieber, and these sandals have become a global trend thanks to the celebrities wearing them. Although Kylie’s exact model is already sold out, similar styles are still available and have already generated waiting lists.
What’s interesting about Kylie’s style isn’t just the sky-high prices, but also the way she puts outfits together. She doesn’t just buy the most expensive item — she knows how to build a look that makes a statement. The rare bag, the flawless swimsuit, and the spot-on shoes create a harmony that makes every piece look even more desirable.
Kylie’s European summer isn’t just a vacation — it’s a masterclass in global fashion. Every look she wears becomes news, every item she dons becomes a bestseller, and every place she visits becomes a hotspot. She proves that luxury can be paired with accessibility — and that you can vacation in high style without sacrificing practicality.
This story of the bag also says something about modern luxury culture. An item that costs as much as a small apartment becomes just another beach accessory, raising interesting questions about what it means to be wealthy in the age of social media. But one thing is certain — Kylie Jenner knows how to make an impression, and we can’t stop watching to see what she’ll wear next.