A quiet but dramatic transformation is reshaping Israel’s labor market. More Israelis are leaving traditional jobs and turning to freelancing or self-employment.

Some choose this path for flexibility and autonomy, while others are pushed into it by layoffs, automation, or the rise of artificial intelligence that replaces or reshapes entire professions.

Since 2018, the number of self-employed Israelis has risen sharply from 307,000 to about 476,000 in 2023. Roughly half are estimated to be freelancers. The “flexible economy” sounds promising, short projects, independence, working from anywhere, but behind the slogan lies a harsh truth: many freelancers work without job security, social benefits, or a real safety net.

Companies increasingly prefer freelancers over full-time employees, not only for flexibility but also because it’s cheaper. No need to pay for National Insurance, paid leave, or pensions. This has created an absurd situation: people performing essential, daily work are legally “independent” but lack protection.

At the same time, AI is rewriting the rules. Content creators, designers, translators, marketers, and support professionals see parts of their work automated. What remains human is often turned into short-term contracts or outsourced projects. The risk once carried by organizations is quietly being shifted onto individuals.

Artificial Intelligence – Illustrative Image
Artificial Intelligence – Illustrative Image (credit: INGIMAGE)

Workers have become “personal brands,” managing income, insurance, and pensions alone and often facing long stretches without work. Israel’s economy may be advancing technologically, but for many, it feels like a step backward in social security.

In times of crisis, salaried employees enjoy a safety net. The recent Israel-Hamas War exposed this divide again. Thousands of businesses closed, some due to direct damage, others due to falling demand, prolonged uncertainty, or mass military call-ups. Freelancers and small business owners found themselves with no income and no support.

Israel’s welfare system still assumes a worker is salaried, with pay slips, continuous employment, unemployment benefits, and paid leave. Yet as the share of freelancers grows, this assumption no longer fits. Self-employed workers pay nearly the same National Insurance rates as employees but receive far less in return, no unemployment pay, no sick days, no severance.

In 2024 alone, some 65,000 businesses shut down, compared with an average of 40,000 in previous years. A growing class of independent workers now lives on the edge, without stable income or financial continuity.

Former finance minister Avigdor Liberman tried to tackle this gap in 2022, proposing a national safety net for the self-employed. His plan included two key measures: mandatory pension savings for freelancers, adjusted to variable income levels, and a social security fund offering unemployment payments during business closures, economic crises, or national emergencies.

The proposal won broad support from self-employed organizations and advanced within the Finance Ministry, but was shelved after the government’s fall at the end of 2022. Since then, the issue has disappeared from public debate, while tens of thousands of freelancers continue to work without any security.

To meet the realities of the digital labor market, Israel must redefine what it means to be “self-employed” and create a new set of basic rights: unemployment insurance, an emergency fund, and paid sick leave. Models for such systems already exist in countries such as the Netherlands, Denmark, and the UK, where freelancers enjoy partial protections without losing flexibility.

The government should also encourage fairer hiring practices by offering tax breaks or grants to companies that sign long-term contracts with freelancers or voluntarily provide them with benefits. This would create a more balanced market, where maintaining relationships with independent workers becomes an incentive, not a burden.

The crises of recent years highlight the need for a national emergency fund for freelancers – not a loan mechanism, but direct, temporary aid that prevents collapse during war or economic disruption. Such a fund could be financed jointly by the government, labor unions, and self-employed associations.

Beyond financial tools, Israel must also invest in financial and insurance literacy from an early age. As traditional employment declines, schools and universities should teach basic financial management, pension planning, and small-business skills. The next generation of workers must learn not only how to work, but how to sustain themselves.

Artificial intelligence is transforming the labor market

Artificial intelligence is transforming the labor market and blurring the boundaries between employer and employee. Yet one thing remains constant: the human need for economic security and belonging. If the state fails to adapt, Israel risks becoming a nation that is technologically advanced but socially unequal.

A thoughtful reform, introducing a safety net, employment insurance, mandatory pensions, and emergency funds for the self-employed can turn this challenge into an opportunity: building an economy that is both flexible and secure, innovative and fair for all.

The writer is deputy CEO of InsurTech Israel.