In 2025, online shopping went from a convenience to a daily behaviour in the daily life of Israelis, demonstrating an increase in consumption since the October 7 massacre, according to a 2025 Online Consumer Report published by the Wolt delivery service this week.
The Wolt report was conducted by the KANTAR Institute, being the first and largest study of its kind. The survey data consisted of responses collected from 2,006 Israelis who ordered online during the past year.
According to Wolt's survey, 78% of the population shopped online throughout the year, and 61% did it regularly, which means at least once a month.
Israelis order more during times of war
The survey looked deep into Israel's wartime reality, a set of circumstances that sets the state's consumption habits apart from those of other nations.
One-third of Israelis increased their frequency of online purchases during security-sensitive periods. Among findings, the research reported that 40% of Israelis say they have ordered more from local businesses since October 7.
Regarding time management, 85% of the Israelis who contributed to the survey majorly agreed that online shopping saved them time, while 57% reported that the extra time was invested in their families or leisure time. In addition, 56% devoted it to rest, and 38% used it for work or studies.
Besides saving time, 49% of Israelis said that online shopping allows for more efficient price comparison, and 56% reported comparing prices on external websites before making a purchase. In addition, 72% reported checking reviews before every purchase.
It was found that Israelis usually use between two and three different shopping apps, basing loyalty to platforms on user experience and availability.
Age breakdown shows young people more susceptible to influence
Wolt's research showed a strong impact of social media on young consumers. 34% of this public is aged 18–29, and 25% of those aged 30–49 follow influencers.
Among the participants, 26% reported purchasing a product following an influencer recommendation. That figure jumps to 70% for those who actively follow influencers.
One in three women surveyed said they purchased a product recommended by an influencer or content creator.
Online shopping exposes Israelis to new local businesses
Wolt's report showed that online shopping became a tool for increasing local product consumption.
Two out of three Israelis discovered new restaurants online that they had not known previously, and 74% made repeat orders from those establishments. Nearly 40% also discovered non-food stores they had not known before, and 61% of those made repeat purchases.