The Tourism Ministry reported a rebound in inbound tourism in 2025, with 1.3 million visitors entering the country.
The leading countries of origin were the United States (400,000 tourists), France (159,000), and the United Kingdom (95,000).
A ministry survey conducted in the first half of the year among thousands of tourists highlighted changes in visitor composition and travel behavior in the aftermath of the war.
According to the findings, 51% of tourists identified as Jewish, down from 66% in 2024. Meanwhile, the share of pilgrims increased to 9%, compared with 5% the previous year.
Independent tourists spent an average of $1,622 per visit, excluding airfare, up from $1,427 in 2024. However, the average length of stay declined to 9.3 nights, compared with 11.4 nights the previous year.
Main reason for travel: Visiting family and friends
The main reasons for travel were visiting family and friends (45%), unchanged from 2024; business (12%), up from 9%; and leisure (14%), largely consistent with the prior year.
Tourist satisfaction remained high: 88% of respondents rated their trip as satisfying, and 83% said they would recommend Israel as a travel destination.