Tesla's brand loyalty collapsed after Musk backed Trump, data shows

The data shows Tesla's customer loyalty peaked in June 2024, when 73% of Tesla owners in the market to buy a new car bought another Tesla. The rate bottomed out at 49.9% in March.

Der designierte US-Präsident Donald Trump und Elon Musk beobachten den Start des sechsten Testflugs der SpaceX Starship-Rakete am 19. November 2024 in Brownsville, Texas.

(photo credit: Brandon Bell/Getty Images)

ByREUTERS

AUGUST 4, 2025 23:46

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Tesla's brand loyalty collapsed after Musk backed Trump, data shows

The data shows Tesla's customer loyalty peaked in June 2024, when 73% of Tesla owners in the market to buy a new car bought another Tesla. The rate bottomed out at 49.9% in March.

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Tesla's brand loyalty collapsed after Musk backed Trump, data shows

The data shows Tesla's customer loyalty peaked in June 2024, when 73% of Tesla owners in the market to buy a new car bought another Tesla. The rate bottomed out at 49.9% in March.

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