The tech giant Meta is taking a step forward in user privacy regarding interactions with artificial intelligence tools, introducing an option for conducting private conversations with the company's AI under a heavy security veil. The new feature, named Incognito Chat, will allow WhatsApp users to manage a dialogue with the chatbot without even Meta itself being able to read the content of the messages. The move was first revealed at the LlamaCon conference held in April 2025, and it is now taking shape as a tangible product designed to provide users with a protected space for consultations on sensitive topics such as health, finances, and work, under the familiar protection of end–to–end encryption that accompanies the application in conversations between humans.
The technology behind the move is based on a private processing system developed by the company, which ensures that messages exchanged with the AI in this environment are not saved and are deleted by default. The immediate significance is that the personal and private information of users will not be used to train Meta's future language models, a significant vulnerability that has troubled many users since AI tools burst into our lives.
Meta emphasizes that while other applications offer similar "incognito" modes, they are usually still exposed to the conversation content from both sides, while the new solution severs access completely.
Alongside the confidential conversation mode, Meta is working on an additional feature called Side Chat. This feature is designed to allow users to conduct a private conversation with the AI regarding any existing chat in the application, with the aim of asking the bot to summarize long messages or answer specific questions that arose during the discourse with friends or colleagues. The move comes against the backdrop of criticism recently absorbed by the company from Threads users, who complained about the inability to block the company's artificial intelligence account. Now, it seems that Meta is attempting to restore public trust through an emphasis on control and privacy, as the new features are expected to reach all users in the coming months.