Ad 120 launches new benefits campaign for Tel Aviv senior-living units

Ad 120, one of Israel's senior-living networks, has launched an "All Inclusive Plus" campaign for older adults purchasing new housing units at its Tel Aviv residence, according to a company statement. The offer is designed to ease the move into the complex's newly added apartments by bundling furnishing, moving, and household benefits into the purchase.

Under the campaign, buyers will receive a NIS 75,000 furniture voucher including VAT, moving services from their current home, and a 90-minute meeting with a designer. The package also includes household appliances, including two televisions, an oven, refrigerator, cooktop, dishwasher, washer, dryer, and range hood, alongside cable, internet, telephone service, private parking, storage, and meal benefits at the in-house restaurant for about two years.

The company said the campaign is tied to the launch of two new floors at the Tel Aviv property, which include suites and apartments ranging from 55 to 120 square meters. Ad 120 said the units were designed as spacious, penthouse-style homes with open city views and a more contemporary finish.

According to the statement, the residence is positioned near Park Hayarkon and includes shared amenities such as gardens, an event hall, a gym, spa facilities, and a semi-Olympic pool. The company said the new units were planned to combine hotel-style design with independent living for older residents.

Ad 120 said the Tel Aviv site also includes a longevity center focused on physical and cognitive well-being, with programming that ranges from Pilates and music classes to cognitive training and water-based activities. The company also highlighted a digital gym developed with Energym, which it says uses artificial intelligence and smart equipment to tailor workouts for older adults.

The latest sales push follows a broader expansion drive by the network. Recent Jerusalem Post coverage has highlighted Ad 120's Tel Aviv reopening, an AI-powered gym at the site, the company's planned Kiryat Motzkin longevity complex, and a separate feature on community-based senior living in Jerusalem.

Yaron Ben David, CEO of Ad 120 Tel Aviv, stated in the statement, "We decided to launch a significant move that will allow older adults to make the decision and purchase a housing unit with peace of mind," and added that the package was designed to make the transition "easier and more worthwhile than ever."