Ortal Fireplaces is expanding its operations in Israel and launching a new showroom in Hod Hasharon, a move that coincides with the company’s 40th anniversary and its efforts to strengthen its presence in the local market alongside its growing international activity.
The new showroom is designed to serve as a meeting point for private customers, architects, and designers, presenting the company’s full range of heating solutions under one roof. The company emphasizes that this move is aimed at enhancing the customer experience and making its new technologies and designs more tangible and accessible.
According to Roni Tadmor, VP of the Israel Market at the company, the showroom is intended to allow customers “to be exposed to a wide variety of advanced heating solutions, and to tailor the precise solution for each project – both in terms of design and functionality.”
The new space was designed as a spacious and carefully curated display area, with an emphasis on visual experience. The showroom was designed by interior designer Shiri Shalom, using a dramatic concept based on dark tones – primarily black – which highlight the appearance of the flame and focus attention on the products themselves.
Dozens of models are displayed at the site, including gas fireplaces, electric fireplaces, and bioethanol-based solutions, alongside systems intended for integration into architectural projects. Some of the solutions also target the professional market, with an emphasis on suitability for both private and public projects.
The company, managed by Nadav Ziv, operates in international markets and markets its products in dozens of countries, alongside its activity in Israel.
The showroom is located at 15 Haharash Street, Hod Hasharon.