In honor of Passover 2026, the ZER4U chain is launching a festive flower and gift collection inspired by spring, combining luxurious floral arrangements alongside packages that include wine, chocolate, and complementary products.
The collection is characterized by rich designs in shades of white, pink, and orange, with a variety of solutions for the holiday table and home spaces.
Among the packages: Combined sets with wines, olive oil, charoset, and chocolates, alongside flower bouquets and arrangements starting from 99 ₪.
In addition, a holiday promotion is offered: With purchases over 159 ₪, customers can buy a special edition bottle of Jerusalem Cabernet Sauvignon wine for 9 ₪.
The chain emphasizes that the right combination of flowers, especially low arrangements for the holiday table and the use of suitable colors, can create a festive, elegant, and unified atmosphere throughout the home.
For orders: *5444 from any phone or 1-700-500-800 and on the website
Dreame Technology is entering the smart TV field for the first time and launching two new series in Israel - S100 and Q - as part of the brand’s expansion of its smart home ecosystem.
According to Dreame Israel CEO Ronen Salem, the company believes it will also become a significant player in the TV sector.
The S100 series offers a premium experience with Mini-LED and QLED+ screens, 4K resolution, a 144Hz refresh rate, up to 1000 nits brightness, and a Dreamind Pro AI processor for real-time image enhancement.
The series includes a built-in 70W sound system with Dolby Atmos support and is also suited for gaming.
It will be sold in sizes from 55 to 86 inches at prices ranging from approximately 2,790 to 6,990 ₪.
The Q series is aimed at a broader audience and offers QLED screens with HDR, an AI image enhancement processor, a 120Hz refresh rate, Dolby Vision and Dolby Atmos support, and the Google TV operating system.
It will be offered in sizes from 43 to 75 inches at prices ranging from approximately 1,690 to 3,790 ₪.
Both series are available in brand stores and authorized retailers.
The Naot footwear brand is launching its Spring–Summer 2026 collection, combining advanced anatomical comfort with fashionable style inspired by the Wellness concept and a dynamic lifestyle.
The women’s collection is based on three central themes:
EVOLUTION – minimalist elegance with a modern twist.
COMPOSITION – colorful boho style with handmade work and unique textiles.
ROMANTICISM – soft feminine lines in pastel shades.
The models offer a combination of high-quality materials, varied textures, stability and foot support, along with updated designs suitable for everyday routines between work and leisure.
Price range: Approximately 449–529 ₪.
Alongside the women’s collection, the brand also presents a men’s line with classic and elegant designs, combining a tailored look with maximum comfort and anatomical insoles.
For Passover, Naot is offering a special promotion: Selected items from the new collection are sold VAT-free.
The benefit is available on the website for all customers, and in stores for club members and new registrants.
The promotion excludes the Shahar, Aviv, and Avivit models, cannot be combined with other promotions or discounts, and is valid between 25.3–8.4.26 or while supplies last.
The collection is available in chain stores and on the official Naot website
The Italian luxury brand TRUSSARDI is launching a new men’s fragrance, PRIMO NOTTE BLU EDP - a nocturnal, powerful, and mysterious interpretation of the PRIMO line.
The scent, created by two master perfumers, combines marine freshness, woody depth, and gourmand touches, with notes of grapefruit and ginger at the top, lavender and sea narcissus at the heart, and a warm base of amber, hazelnut, and cedarwood.
The bottle features a blue-black design inspired by the sea at night, and the brand also emphasizes the use of environmentally friendly materials.
The fragrance will be sold in pharmacy and perfumery chains and on the Lilit Cosmetics website at a price of approximately 504 ₪ per 100 ml.
The Max Stock chain is launching its Passover 2026 collection, featuring a wide variety of items for home design, hosting, cleaning, and gifts - at affordable prices.
The collection includes complementary furniture, textile items, kitchenware, and table design products, alongside an extensive cleaning department and accessories for easier Passover cleaning.
In addition, toys and craft kits for children are offered, as well as gift cards for convenient presents for hosts.
The products are available in 66 branch locations across the country and offer comprehensive solutions for upgrading home and hospitality for the holiday.
The Golbary fashion house is launching its Passover 2026 holiday collection, focusing on white tones and offering an elegant, clean, and feminine spring-inspired look.
The collection includes dresses, suits, silk blouses, lace and crochet items, combining comfort with sophisticated fashion suitable for holiday events and everyday festive wear.
The collection is available in chain stores and online
The international makeup brand Anastasia Beverly Hills is launching Loose Setting Powder - a loose powder for setting makeup with a matte finish.
The lightweight formula absorbs oil, reduces shine, and gives the skin a smooth, even, and long-lasting appearance.
Recommended price: 187 ₪.
Available on the website, in Super-Pharm branches, Beyond Skin and Lilit Cosmetics.
The Dafni KLIX magnetic clips by entrepreneur Sharon Rabi, which went viral on social media and have sold hundreds of thousands of units worldwide - including in the US chain Anthropologie - are being updated with a new design.
The classic model is now joined by Dafni KLIX BOW, a bow-shaped magnetic clip that gives hair a romantic and elegant look within seconds.
The flat clips, a registered patent, sit close to the scalp and allow stable and comfortable hair gathering without a visible spring.
The new model comes in rose gold, brown, and navy.
Price: 79.90 ₪.
Available on the Dafni KLIX website and Super-Pharm stores.
As every year: GA-DE renews its Passover kosher certification for a range of beauty products.
The international cosmetics brand GA-DE announces the renewal of its Passover kosher certification for a wide range of makeup, skincare, and fragrance products, as part of its long-standing commitment to religious and ultra-Orthodox customers.
The renewed approval allows product use during the holiday while adhering to strict kosher standards.
Among this year’s approved products are the brand’s flagship lines, including GOLD PREMIUM skincare, Everlasting Lip Color, and INTENSE waterproof eyeliner - offering a festive, polished, and radiant look throughout the holiday.
GA-DE management stated: “Renewing the kosher certification every year is an integral part of the service and respect we give our religious customers. We are happy to allow every woman to feel her best during Passover.”
The kosher-for-Passover products are available on the brand’s online store and in pharmacy chains nationwide.
The Israeli dermo-aesthetic brand LEAVES is launching the ACTIVE PDRN series - a groundbreaking skincare line based on salmon DNA, bringing clinic-level technologies into at-home use without injections.
The series was developed in Korea and combines active ingredients in high concentrations to stimulate skin renewal, improve texture, and reduce wrinkles, with clinically proven results from the first use and within 14 days.
It includes seven products (serum, creams, toner, eye patches, and mask), is suitable for all skin types - including sensitive skin - and is available on the brand’s website and in Super-Pharm branches and online, priced approximately 34.90–269.90 ₪.
MILUCCA is launching a new skincare gift set in the LOVE LETTER fragrance, offering a full pampering experience for the skin.
The set includes three complementary products: A rich body lotion enriched with aloe vera extract, vitamin E, and tea tree oil for nourishment and skin soothing; a shower peeling gel with aloe vera and vitamin E for deep cleansing and removal of dead skin cells, leaving the skin smooth and soft; and a shower gel enriched with aloe vera and vitamin E that helps maintain skin moisture and provides gentle cleansing without drying.
The set is offered at a price of 69.9 ₪ and is available in Super-Pharm branches and online.
Businesswoman Yafa Maximov is launching SUPREME CREAM - a rich anti-aging cream, the first in the Ageless 2026 series.
The cream is designed for evening use and provides nourishment and repair for mature skin through a vitamin complex (A, C, E), hyaluronic acid, and natural ingredients such as shea butter, oils, and squalane.
It helps with intense hydration, improving the appearance of wrinkles, strengthening skin elasticity, and protecting against environmental damage.
Price: 390 ₪.
The Blue Heart shoe chain presents its new Spring–Summer collections, characterized by light and soft colors with an emphasis on white for a festive and clean look.
The collection includes a wide range of models - loafers, sandals, heels, and sneakers - combining comfort with up-to-date fashion design, including elements such as cut-outs, straps, and buckles.
In addition, vegan models are offered alongside leading international brands such as Caprice and Gioseppo.
Available in stores and on the official website
The Judaica and silverware brand “Hazorfim” is launching a Passover 2026 gift and hospitality collection, featuring a variety of elegant silver-plated items for the holiday table.
The collection combines timeless design with traditional silversmith craftsmanship and is intended to offer hosts luxurious gifts with emotional and family value.
Among the items: Candlesticks, napkin rings, wine accessories, salt and pepper sets, and serving dishes, all offered with special holiday discounts.
The collection emphasizes tradition, hospitality, and family gathering around the Seder table.
Available on the website and in stores
Burger King Israel is launching a kosher-for-Passover 2026 menu, including beloved dishes adapted for the holiday and for gluten-sensitive customers.
The menu, available from 31.3 until the end of the holiday in selected branches, includes burgers in potato flour buns, chicken dishes in matzah flour coating, full meals, salads, and kids’ meals.
Prices start at approximately 40 ₪, and alongside kosher branches, the items will also be offered in non-kosher branches (based on kosher-for-Passover ingredients).
The Netto Savings chain is expanding its Passover promotions with a focus on alcohol and soft drinks, offering especially discounted prices, including wines starting from 14.90 ₪ and deals on grape juice and other beverages.
According to a CHP website review, the chain presents the lowest prices in these categories.
The move is intended to allow families to celebrate the holiday while maintaining a reasonable budget and smart shopping.
The culinary brand Master Chef is launching two new products ahead of Passover: Italian potato gnocchi - kosher for Passover and gluten-free, with a soft texture and quick preparation - and square rice paper sheets kosher for Passover suitable for stuffing and frying.
The products respond to demand for convenient and gluten-free solutions during the holiday and integrate into a variety of home-cooked meals.
Kosher certification: Badatz Beit Yosef, available in retail chains.
Super-Pharm continues its activity to raise awareness about Type 1 diabetes and is launching a donation campaign in which bracelets are sold for 10 ₪, with all proceeds donated to the Israeli Type 1 Diabetes Association.
The initiative aims to increase awareness of warning signs and early diagnosis that can prevent life-threatening situations.
The campaign will run between 22.3 and 28.4 (or while supplies last), allowing the public to take part in donating and supporting the community.
Ahead of Passover, the rebar chain is launching a new digital gift card, allowing users to send a pampering gift quickly and easily directly to a mobile phone.
It can be scheduled or sent immediately, and the recipient chooses from a variety of chain products - drinks, smoothies, protein snacks, and gift sets.
The gift card ranges from 55 ₪, is suitable for various occasions, and is valid for five years.
Redemption is via the chain’s app or in-store service points, making it a flexible and personal gift solution.
The writer and educator Orna Tal is launching a new children’s book titled “Not Just a Scarecrow,” written to encourage children to talk about emotions and complex topics such as loneliness, fear, longing, and love.
The book was created during the war in Moshav Tzofar in the Arava region and describes a scarecrow in a desert landscape that serves as a listening figure for children and their questions.
Tal, an educator and developer of a creative writing program for children, also integrates the book into her educational work, where children write letters to the “scarecrow” and share their feelings.
The book joins a series of books she has written over the years that address emotional and social themes, aiming to provide children with a safe space for personal expression.
The Madatech Haifa Science Museum is launching a series of online Passover holiday workshops called “Creators in the Mamadatech” – a family activity featuring scientific experiments and crafts using household materials.
The sessions combine simple scientific explanations of phenomena such as pressure, material properties, and light, and are intended for children aged 4–5 accompanied by parents.
Participation requires advance registration and places are limited.
