Passover is just around the corner: Kärcher launches the SC 4 EasyFix – the steam cleaner that cleans, disinfects, and refreshes the home ahead of the holiday.

In preparation for the Passover holiday, which is known for its extensive cleaning, Kärcher Israel – the local representative of the leading German cleaning brand – is launching the SC 4 EasyFix in Israel. This advanced steam cleaner combines thorough cleaning, deep sanitization, and a highly convenient user experience.

The SC 4 EasyFix uses the power of steam to remove dirt, grease, and stubborn stains, and is capable of disinfecting up to 99.99% of common household bacteria – without the need for chemical cleaning agents. This solution makes it particularly ideal for Passover cleaning, when deep cleaning is required in every corner of the home, while maintaining a healthier environment for the family.

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Among the steam cleaner’s standout features: A two-stage steam flow regulation system, a versatile accessory set for cleaning ovens, stovetops, bathrooms, floors, and hard surfaces, as well as the ability to remove mold and stubborn dirt in challenging areas. In addition, the device is equipped with a removable water tank for easy refilling, an EasyFix floor nozzle that allows cloth replacement without touching the dirt, a handle with a child safety lock, and a complete accessory storage system.

The SC 4 EasyFix is particularly suitable for families, homes with children, and those who suffer from allergies and breathing difficulties, offering an efficient, fast, and environmentally friendly cleaning solution – just in time for Passover preparations and the arrival of spring.

Recommended retail price: 1,290 NIS.

Available on the Kärcher Store website and at authorized points of sale.

Kärcher is a leading German company in the field of cleaning solutions for the home and industry, specializing in the development of advanced, durable, and environmentally friendly equipment since 1935. In Israel, the company is represented exclusively by “Dan Sheldon,” which specializes in providing professional cleaning solutions, advanced technical service, and personal support for private and business customers.

From personal experience: Until I had this device, I did not realize how much I was missing it in my daily routine. I am used to working hard on cleaning – scrubbing the stove after frying, dealing with stubborn grease near the window, fighting limescale on faucets and in the bathtub. Here, it simply happens within seconds. The steam melts the grease without aggressive scrubbing and without the smell of strong chemicals in the house.

Even a mirror with delicate decorations, which I was always afraid to damage while cleaning, returned to shining without effort. The small corners in tracks and grooves – places that always remain “more or less clean” – come out truly sparkling. The feeling is of deep and genuine cleanliness, not just a cosmetic one.

Ahead of Passover, when the whole house is turned upside down, it saves me time, effort, and a lot of frustration. For me, it is no longer a gadget – it is a must-have product in every home.

Visit the website

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Barkan launches a new premium series for Passover: ALLURE – Light Elegance in a Glass

In the spirit of spring and in honor of the Passover holiday, Barkan Winery launches the new ALLURE premium series – a line of light, aromatic, and precise white wines in an iconic design, under the concept “Effortless Elegance.”

The series includes four wines from the 2025 harvest: Sauvignon Blanc, Viognier, Roussanne, and an orange wine, sourced from vineyards on the slopes of the Judean Hills and the Galilee and expressing the unique terroir of Israel’s growing regions.

The wines are kosher for Passover (Badatz, Gezer Rabbinate, and under the supervision of Beit Yosef), are not cooked (mevushal), and will be sold in retail chains, wine shops, restaurants, and bars at a recommended retail price of 55–60 NIS.

Among the characteristics: A fresh and crisp Sauvignon Blanc with citrus and guava aromas; a rich orange wine made from Muscat of Alexandria and Colombard grapes with hints of citrus and spices; a soft and rounded Roussanne from the high Galilee mountains; and a young and light Viognier with aromas of white blossoms and summer fruits.

Visit the website

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CASTRO HOME launches its Spring and Holiday 2026 collection ahead of Passover, featuring a wide variety of home design items – tableware, textiles, bedding, towels, furniture, and accessories – combining quality, style, and accessible prices.

The collection offers four main inspiration lines: ITALIAN SUMMER/PORTOFINO, colorful and inspired by the coasts of Italy; ORIENTAL COLLECTION in a boho-chic style with earthy colors and natural textures; LUXURAY, an elegant line for the holiday table; and ROMANTIC VINTAGE, a romantic line in blue-and-white shades with floral prints.

In addition, the collection includes satin, Egyptian cotton, and bamboo bedding in a variety of colors and prints, new bath towels in several series and qualities, as well as the LITTLE HOME children’s and baby collection inspired by Hot Wheels and Hello Kitty. The price range varies between 7.9 and 999.9 NIS.

Available in the chain’s stores and on the website

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The fashion house Versace launches the new women’s fragrance Crystal Emerald, a floral-musky scent inspired by the emerald color that expresses powerful femininity, freedom, and self-confidence.

The fragrance opens with bergamot, peach, and pink pepper, continues with a heart of green rose, jasmine, and raspberry sorbet, and finishes with white musk, tonka beans, and incense.

The bottle is designed in the shape of an emerald cut, and the campaign is led by model Lila Moss.

Price: Approximately 480 NIS, available in pharmacy chains, perfumeries, and online sites such as beyond skin and the Lilit Cosmetics website

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The Rabanne brand launches the limited edition Million Gold for Her Pure Diamonds – a luxurious floral-fruity fragrance inspired by the brand’s diamond heritage from the 1960s.

The fragrance opens with peach and bergamot, continues with a heart of jasmine and ylang-ylang, and finishes with vanilla and musk.

The bottle retains the iconic Million Gold design inspired by a diamond cut, with the XL Link symbol identified with the brand.

Recommended price: Approximately 510 NIS for 90 ml, available in pharmacy chains, perfumeries, and online sites such as beyond skin and the Lilit Cosmetics website

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The Jean Paul Gaultier brand expands the Scandal Elixir series and launches new fragrances for women and men ahead of the holidays, offering an intense and bold interpretation of the brand’s iconic fragrance signature.

Scandal Pour Homme Elixir for men is a powerful Oriental Woody fragrance with an opening of black cherry, a patchouli heart, and a warm tonka bean finish, delivering depth, presence, and an addictive trail.

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Scandal Elixir for women is a chypre-fruity fragrance with an opening of blackberries, an elegant iris heart, and a deep patchouli base, creating an intense and magnetic feminine presence.

Both fragrances come in iconic bottles with dramatic designs featuring the gold legs that identify the series.

Recommended retail price: 470 NIS for 100 ml for men and 485 NIS for 80 ml for women.

Available in pharmacy chains, perfumeries, and online sites such as beyond skin and the Lilit Cosmetics website

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Ahead of Passover and marking 76 years of activity, Soltam relaunches the AVIV series – a limited edition of stainless steel pots in a classic retro design with a lifetime warranty. The series recreates the brand’s historic flagship models with traditional lines, original handles and logo, alongside a polished finish that also suits a modern kitchen.

The cookware is made of high-quality non-magnetic stainless steel, with a multi-layer base using Impact Bonding technology for even heat distribution and compatibility with induction. The series includes pots in various diameters (18–26 cm) with capacities of 2.5–10 liters and a 30 cm sauté pan, suitable for all stovetops and for oven use up to 180 degrees. Prices: 160–250 NIS (instead of 319–499 NIS).

Available in branches and on the company website

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GA-DE launches SKINFINITY – a new facial skincare series for treating signs of aging that combines Swiss science and green biotechnology.

The series includes a serum, moisturizer, and eye cream based on a unique anti-aging complex, with up to 99% natural ingredients and without silicones, providing hydration, firmness, radiance, and improved skin texture.

Recommended prices: 190–320 NIS, available in pharmacy chains and on the brand’s website

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The French brand URIAGE expands the Xémose line and launches Xémose PSO – a concentrated dermo-cosmetic solution for the face and body for skin prone to psoriasis, roughness, itching, and irritation.

The product is designed to soothe itching, regulate irritation, and help remove skin buildup while strengthening, nourishing, and smoothing the skin without a greasy feeling. The formula contains ceramides, 5% shea butter, and glycerin, and is based on 96% ingredients of natural origin.

In a usage test conducted over 60 days, 100% reported a reduction in flaking and roughness and 90% reported prevention of itching. Volume: 150 ml, recommended retail price: 149.9 NIS.

Available in pharmacy chains and pharmacies throughout the country.

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The skin-tech brand HAVA ZINGBOIM presents three therapeutic products especially for the transitional season, designed to address dryness, sensitivity, and disruption of skin balance caused by weather changes and environmental stress.

Among the products: Hydra Mask Vitamin E – a mask rich in vitamin E and nourishing oils to provide a boost of moisture and nourishment for dry, dull skin (285 NIS); Extra C Mask – a powerful treatment mask with vitamin C that supports hydration, soothes the skin, and brightens it (389 NIS); and Anti-Pollution Serum – a lightweight spray serum that provides antioxidant protection against environmental pollution and screen radiation (402 NIS).

According to Hava Zingboim, combining vitamins C and E together with anti-pollution protection helps maintain skin stability, balance, and health during periods of climate change.

The products are available from authorized cosmeticians working with the method and on the website

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Dr. Fischer launches in its PROFESSIONAL series a new moisturizing cream for curly hair with a 3-in-1 glaze – for moisture, styling, and anti-frizz.

The formula combines a moisturizing cream and glaze in a lightweight texture that creates a coating on the curl for definition, separation, and shine, enriched with argan oil, omega 6 and 9, and vitamin E. The product is free of SLS and parabens, contains 400 ml, and has a recommended price of 29.90 NIS.

Available in retail chains, Super-Pharm, private pharmacies, and on the company’s website

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Moroccanoil launches a limited-edition spring and holiday haircare gift set collection, including four series tailored to different hair needs: Moisture, repair, volume, and anti-frizz.

Each package comes in a branded cosmetic bag and includes a 250 ml shampoo and conditioner (according to the same series), along with an additional 50 ml hair care product as a gift.

Recommended retail price: 200 NIS, while supplies last, available in salons and authorized stores throughout the country.

Visit the website

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The international lifestyle brand ASOBU launches in Israel the ORB – a drinking bottle with an iconic capsule design that combines a fashion statement with advanced technological performance. The bottle includes a leak-proof lid that also serves as a designed cup and is suitable for cold water and hot beverages.

The ORB is made of double-wall stainless steel with vacuum insulation, keeping drinks cold for up to 24 hours and hot for up to 12 hours. It is BPA-free, approved for food contact, and resistant to scratches and impacts. The bottle has a capacity of 420 ml, comes in a variety of trendy colors, and is priced at 149 NIS.

Available in selected stores across the country.

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X Spirits enters the wine world for the first time and launches a new blended wine series called MORESHET in a private label model, produced exclusively by the Jerusalem-based Arza Winery.

The series includes two wines – a semi-dry white and a dry red – designed to suit the Israeli palate and offer an accessible and quality drinking experience.

The wines are kosher under the supervision of Badatz HaEdah HaCharedit and are sold at a recommended price of 55 NIS per bottle. The launch marks a significant expansion in the company’s activity into independent wine production as part of the expansion of its alcohol portfolio.

Available at wine and liquor stores across the country.

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Paulaner expands its beer offering and launches Paulaner Hell in Israel – a bright Munich-style lager beer with 4.9% alcohol.

The light and refreshing beer joins the brand’s well-known wheat beer and will be sold in cans and 500 ml bottles in retail chains, alcohol stores, restaurants, and bars.

Estimated price: 8–10 NIS.

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Ben & Jerry’s Israel launches a festive Passover edition of premium ice creams that are kosher for Passover mehadrin and gluten-free. The series includes special holiday flavors alongside classic flavors, in pint packages, personal servings, and family mix packs.

The products will be marketed in food chains and the brand’s ice cream shops at a recommended price of 24.90 NIS per pint, while supplies last.

Visit the website

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Hakubia Games introduces three new games for the whole family ahead of Passover, combining pace, humor, and mental challenge – and suited for shared game evenings at home.

Among the new releases is the card game Happy Salmon, from the creators of Exploding Kittens, offering an especially fast-paced and amusing gaming experience. The game has no turns – all participants play simultaneously, shout the action appearing on their card, and look for another player with the same action to perform a funny movement together such as a high-five or switching places. After performing the action, players discard the card and continue until the first player with no cards left wins. The game is suitable for 3–8 players aged 6 and up.

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Alongside it, one of the world’s best-selling card games for 2025 is also launched – Draw 7, a fast and suspenseful game for risk lovers. During the game, each player decides on their turn how many cards to draw from the deck in order to accumulate as many points as possible, but must be careful: If two cards with the same value are drawn, all the points accumulated in that round are lost. The combination of luck, boldness, and quick decision-making creates a fast-paced and adrenaline-filled gaming experience. The game is intended for 3 to 15 players, aged 8 and up.

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In addition, the company presents a game that brings the escape room experience into the living room, inspired by the island from the game Catan. During the game, players set out on a puzzle adventure on a fertile island full of resources, trade with settlers, try to uncover the mystery of the robber, and face challenges within a limited time. Similar to real escape rooms, the game is designed for single use and includes detailed instructions and hints for solving the puzzles. The game is suitable for 2–4 players aged 10 and up.

The three games are available in stores and book and toy chains across the country and on the company website

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