When minimalist design meets advanced technology: SodaStream launches the Sodastream ensō®.
SodaStream presents the Sodastream ensō®, a new premium sparkling-water maker created in collaboration with internationally renowned Japanese designer Naoto Fukasawa — one of the most influential names in global industrial design.
The device features a timeless, minimalist design with clean lines, a metallic finish, and carefully selected high-quality materials. Its polished stainless-steel body and matching bottle transform it from a functional appliance into a design object that integrates naturally into a modern kitchen. The push-button carbonation mechanism is engineered to deliver a precise, comfortable, and elegant user experience, with meticulous attention to ergonomics.
The ensō® bottle is designed for use with the device, features a metallic finish, and is dishwasher-safe.
SodaStream, a subsidiary of global PepsiCo, continues to lead the home-carbonation category with solutions that enable every consumer to create custom fizzy drinks — at the touch of a button, in a convenient, enjoyable, and more eco-friendly way.
Recommended retail price: from 699 NIS.
Available on the SodaStream website and via the service center at *9880.
Naot ankle boots for Winter 2025 – The Israeli footwear brand Naot launches its 2025 winter ankle-boot collection, blending anatomical comfort, stability, and fashionable style tailored to urban walking needs in the cold season.
The collection offers a wide variety of women’s ankle boots, emphasizing maximum support, strong ground grip in all weather conditions, and long-lasting comfort. Among the models:
Flat designs – for easy everyday wear, with flexible soles and anatomical cushioning:
Elm – leather combinations, two zippers, and a pull tab for easy wear.
Barista – nubuck ankle boot with folds and side zipper.
Elise – a high model with laces, zipper, and a fashionable buckle.
Nurture – green suede ankle boot up to the ankle.
Heeled designs – an elegant look without compromising comfort:
Ethic – comfortable heel and lightweight cork removable insole.
Majesty – full adjustability with laces and an inner zipper.
Gift – urban knee boot with removable insole.
Tractor-style boots – bold and trendy look:
Maine – flexible natural leather, high platform sole, and distinctive urban style.
What sets Naot apart includes: lightweight cork removable anatomical insoles, light and flexible TR soles, exceptional forefoot comfort, and handmade craftsmanship.
The boots are available in brand stores and online.
A running “ATOM bomb” lands in Israel: the Spanish running brand arrives with world-champion technologies.
A.A. Orthopedics launches in Israel, for the first time, the Spanish sports brand ATOM, considered one of the most innovative and leading in Spain and Portugal. The brand, founded in 2022 as part of the Fluchos group, offers running and outdoor shoes combining high-quality Spanish manufacturing with advanced technologies for performance, grip, comfort, and durability.
The Israeli launch includes two key models:
Terra-Max – trail running with extreme-sports inspiration
Developed in collaboration with Mario Román, world champion in Hard Enduro.
Features include: 310 g weight, 6 mm drop, ATOM GRIP outsole with 5 mm lugs, Mousse Max + Memory Foam cushioning, excellent grip on all surfaces.
Also available: Terra 2.0 with reinforced grip and Double Foam insole.
Price: 680 NIS. Sizes: women 36–41, men 40–46.
GP-Max – high-performance road running for competitive runners and trainees seeking balance between cushioning, stability, and lightness.
Key features:
Mousse Max cushioning, rubber sole with RTPU, 8 mm drop,
Weight: 273 g for men, 230 g for women.
Price: 680–749 NIS. Sizes: women 36–41, men 40–46.
All ATOM models are manufactured in Spain under strict quality control and are already sold in dozens of countries. They now arrive in Israel with a new performance standard for running and outdoor enthusiasts.
Available at A.A. Orthopedics stores and online.
From experience — this is a must-have product for anyone seeking refreshed eyes and a younger look.
MAHUT, the brand founded by Dr. Marina Landau, launches a new product in the SUPCERAT series —
SUPCERAT Eye Repair, an innovative cream for rejuvenating and restoring the eye area.
The product is designed to reduce dark circles, wrinkles, and puffiness around the eyes while improving elasticity, blood circulation, and strengthening the epidermal barrier.
At the heart of the formula lies the SUPCERAT complex — a unique development by Dr. Landau that includes ceramides, peptides, and antioxidants with proven anti-aging effects.
The cream is based on aloe extract instead of water, includes a cooling zinc applicator, and contains no fragrance or dyes.
The product is 100% vegan and made in Israel.
Recommended price: 530 NIS.
Available at aesthetic clinics and through certified skin therapists nationwide.
GA-DE expands its LUMINITY ADVANCED PIGMENT CORRECTOR series and launches the LUMINITY CLARIFYING SCRUB MASK — a brightening exfoliating mask.
The new mask joins GA-DE’s clinical brightening series and helps reduce dark spots, improve tone uniformity, and give the skin a radiant, smooth appearance. The formula combines an antioxidant complex and stabilized vitamin C, targeting pigmentation, darkening, and sun damage while helping enhance skin texture and reduce five key signs of damage.
Prominent ingredients include niacinamide, alpha arbutin, jojoba oil, allantoin, bentonite and kaolin, fine silica beads, and plumeria extract.
The mask is suitable for all skin types, free of parabens, SLS, phthalates, and mineral oils, and contributes to a bright, even, glowing, and hydrated complexion.
Directions: apply to clean skin, wait 2–3 minutes, and rinse. Recommended use: 2–3 times per week.
Price: 231 NIS.
Available at pharmacy chains and on the brand’s website.
The French dermo-cosmetic brand Uriage launches in Israel the new “Cica Daily” skincare line — a daily regimen for repairing, strengthening, and protecting fragile, sensitive, or weakened skin for women and men.
The line includes two innovative products:
Intensive Repair Serum (250.90 NIS)
Repair Gel-Cream (155.90 NIS)
The products are based on mineral-rich thermal water and a 10.5% thermo-biotic complex with centella asiatica extract and panthenol, which strengthen the skin’s protective barrier and restore a healthy, glowing appearance.
The formulas are lightweight, fragrance-free, and include up to 97% naturally derived ingredients.
The line is suitable after aesthetic treatments, exposure to extreme weather, or periods of stress.
Available in pharmacy chains and drugstores nationwide.
Feldman launches pistachio-flavored Manbo in a limited edition.
Feldman introduces the next generation of winter desserts: pistachio-flavored Manbo in a limited edition. The package includes six units and preserves the quality of the beloved Manbo.
The coating and cream feature pistachio flavor and a distinctive green color, and the new flavor joins the classic Manbo flavors — vanilla and mocha. Feldman CEO Erez Wolf notes:
“Feldman always loves to innovate and surprise. Pistachio Manbo is a sought-after flavor that has conquered the dessert world in Israel and abroad.”
Price: 13.90–15.90 NIS per six-pack.
Available in supermarkets, ice-cream shops, neighborhood groceries, and convenience stores nationwide.
For the first time in Israel, Max Brenner is launching protein-enriched chocolate bars — each 90-gram bar contains 27 grams of protein.
The launch follows the success of the PRO protein snack series.
The series includes two flavors:
Dubai chocolate
Salted caramel chocolate
The company notes that the products were developed in response to a growing need for protein consumption, even as part of a daily treat, while maintaining Max Brenner’s unique flavor.
This is a new category in the Israeli market that combines high-quality chocolate with high nutritional value.
All products in the series are kosher under Badatz Dairy Israel.
Recommended consumer price: 24.90–29.90 NIS.
Available at Super-Pharm, supermarket chains, and convenience stores.
Max Stock launches its Winter 2026 collection — fashion, warmth, and comfort for the whole family at unbeatable prices.
Max Stock launches its 2026 winter department with a wide range of clothing, footwear, and warming accessories for women, men, and children — at unprecedented prices. This year, for the first time, the chain offers children’s coats for only 40 NIS and four hoodies for 100 NIS, along with hundreds of additional items.
The collection includes coats, pajamas, baby overalls, fleece sets, slippers, boots, socks, thermal items, and winter accessories such as hats, scarves, gloves, and umbrellas in stylish and branded designs. In addition, the chain offers blankets, throws, hot-water bottles, and winter mugs to create a cozy home atmosphere.
Available online and in stores.
Johnson’s Baby presents the “Bedtime” moisturizing lotion, designed for babies’ and children’s pre-sleep routine.
The lotion, for daily use after a relaxing bath, is intended for massaging the baby’s delicate skin and is free of dyes and phthalates.
The product joins the shampoo and body wash in the same series and supports the three-step bedtime routine for better sleep: warm bath, massage, and quiet time with parents.
Recommended price: 33.90 NIS for 500 ml. Available in supermarkets and online.
The next generation of kids’ water bottles: NUBY launches an innovative Tritan bottle.
The American baby-and-kids brand NUBY introduces the next generation of water bottles: ultra-durable Tritan bottles with a hygienic pop-out spout, suitable for children aged two to six.
The innovative material combines the clarity of glass with the impact resistance of plastic, and the pop-out spout ensures maximum cleanliness.
The 540 ml bottles include a convenient carrying handle and come in a variety of colorful prints loved by children — robots, unicorns, sharks, and more.
Recommended retail price: 84.90 NIS per bottle.
Available at select retailers and at the importer’s website.
Dr. Fischer launches a new product in the Kamil Blue Sensitive series — a gentle baby shampoo with oat extract, designed for extremely sensitive skin.
The shampoo was developed in Dr. Fischer’s laboratories and enriched with provitamin B5 and oat extract, helping soften, soothe, and protect the baby’s skin and hair. It underwent an ultra-sensitive test, is suitable for daily use from birth (except for premature babies), clinically tested, and tear-free.
Recommended price: 33.90 NIS (1 liter). Available in pharmacy chains, supermarkets, drugstores, and online.
The product joins the Kamil Blue Sensitive series, which also includes body wash, body cream, and baby wipes — all enriched with oat extract to soothe the skin.
The lifestyle baby brand TAKE ME HOME, founded by Elinor Koffler and sold exclusively at Super-Pharm, expands and launches for the first time a baby-care product line.
The series includes six new products — 2-in-1 soap and shampoo, tear-free shampoo, body oil, face cream, body lotion, and diaper cream — all based on natural and gentle ingredients such as calendula, oat, chamomile, and aloe vera.
The products are hypoallergenic, vegan, and free of parabens, SLS, and dyes, and are dermatologically tested. The design maintains the elegant, clean language associated with the brand’s aesthetic.
Price range: 24.90–34.90 NIS.
Available at Super-Pharm stores and online.
Portuguese study: pacifier shape affects babies’ oral development.
A study conducted at the University of Minho in Portugal examined the effect of different nipple shapes of pacifiers on tooth positioning and jaw development in infants. Using a computerized model simulating the palate of a six-month-old baby and sucking cycles, researchers found that flat orthodontic pacifiers with a narrow neck and asymmetrical shape reduce the risk of crooked teeth and jaw deformities.
According to the study, the pressure distribution on the palate with these pacifiers is more even, allowing the tongue to perform natural sucking movements and supporting proper oral development. The involved experts agree that shape, material, usage limitations, and weaning time are key factors in oral health.
The findings suggest that using the right pacifier helps soothe the baby and reduces risks of misaligned teeth.
