The Swiss watch brand Hamilton has teamed up with the gaming world and launched a limited edition in collaboration with the iconic video game Call of Duty: Black Ops 7 – one of the most talked-about collaborations of the year.
The new model, Khaki Field Automatic Call of Duty: Black Ops 7 Special Edition, also features in the game itself and carries a unique tactical-military design: a 38mm black steel case, durable fabric strap, water resistance up to 100 meters, and an engraving inspired by the game on the back of the watch.
The edition includes only 5,000 units worldwide (with a limited number arriving in Israel), priced at 4,130 ILS, with a global launch on November 14 and expected arrival in Israel in December.
This collaboration positions Hamilton – a brand with a long history of precision, innovation, and presence in cinema – as a bridge between the worlds of luxury, culture, and gaming, strengthening its status as a brand that continues to reinvent itself.
The model and the brand are available exclusively at the Impress chain and on the website.
The new generation of Dyson is here: the vacuum cleaner that detects every dust particle.
The British technology brand Dyson has launched in Israel the Gen5 Detect Absolute – the newest and most powerful generation of the company's cordless vacuum cleaners, combining power, smart technology, and advanced usability.
The new vacuum is equipped with an especially powerful Hyperdymium™ motor, rotating at speeds of up to 135,000 RPM, delivering suction power of AW280.
The vacuum automatically adjusts suction power according to the surface type and has a runtime of up to 70 minutes.
One of the standout innovations is the acoustic Piezo sensor, which counts dust particles in real-time and displays on the screen when the surface is completely clean – so the user knows exactly when to continue and when it is safe to move on.
The vacuum comes with three smart brushes:
Fluffy Optic – a soft and illuminated roller for floors and parquet, collecting dust and dirt without scratching.
Digital Motorbar – a smart brush with De-Tangle technology to prevent hair tangling.
Upholstery and mattress brush – for precise cleaning even in soft and tight areas.
In addition, the five-layer HEPA filtration system captures 99.99% of particles down to 0.1 microns, ensuring cleaner air than the air entering the vacuum.
From personal experience:
As someone who had not used Dyson before, I was surprised by its suction power. My carpet looked professionally cleaned, and the vacuum picked up amounts of dirt I didn’t know existed. It is easy to handle and comfortable to hold, and although the battery is a bit heavy, it is worth the powerful suction. The green light shows how important it is to clean daily, and the smart display provides information on runtime and malfunctions – a completely different experience.
The Dyson Gen5 Detect Absolute is offered at a price of 3,990 ILS, with two years of warranty and home service from the official importer B.N.Z.K. Trade, and is available online and selected electronics stores.
The bottom line:
Dyson's new vacuum not only cleans – it also shows you what is really happening on the floor, setting a new standard in smart and efficient home cleaning.
The international beauty network Laline launches the Winter 2025-26 collection – a warm and pampering embrace for the cold season.
The new collection was created to bring warmth and calm to every winter moment, with items that warm the body and soul: cozy blankets, robes, slippers, thermal mugs, heating pillows, umbrellas, candles, and elegant, clean-scented diffusers.
The collection combines soothing shades of cream, gray, and antique pink alongside winter bottle green, with warm scents of patchouli, vanilla, sandalwood, and gentle lavender.
Sample prices:
Cozy blankets – 89.90 ILS (instead of 179.90 ILS), robes – 99.90 ILS (instead of 259.90 ILS)
Slippers – starting from 59.90 ILS, diffusers – starting from 119.90 ILS
Available in Laline stores and online.
The Italian makeup brand PUPA MILANO launches Vamp! Marker Duo – a double-sided lip pen combining a water-based Lip Marker with a nourishing oil gloss.
The first side provides long-lasting color with a natural matte texture, enriched with hyaluronic acid; the second side adds shine and moisture with botanical oils and coconut oil.
Each side can be used separately or combined for a rich, lively look.
The product is available in 9 shades inspired by fresh flavors, at a recommended price of 98 ILS.
Available at Super-Pharm stores and on Lilit Cosmetics and Super-Pharm websites.
SILICA launches B26 – a new keratin complex for deep hair fiber repair.
SILICA presents B26, a unique and groundbreaking keratin liquid for hair repair and care. The complex is based on hydrolyzed keratin molecules, allowing optimal penetration into hair fibers and repairing hair damage from within.
The innovative formula helps restore the hair fiber structure, resolves immediate tangles, reduces frizz and static, adds natural shine, and softens hair instantly. The results are visible from the first use – healthy, flexible, and shiny hair.
B26 is suitable for all hair types, especially chemically treated, heat-exposed, or dry hair, providing an effective solution for daily care and maintaining a neat, pleasant-to-touch look.
Recommended retail price: 119 ILS.
Available in salons and authorized stores.
The French dermo-cosmetics brand URIAGE launches in Israel the new Bariéderm CICA line – for treatment, protection, and repair of dry, cracked, and irritated skin during seasonal transitions.
The line includes five products, including:
Bariéderm CICA protective lip balm for very dry lips – creates a protective layer, nourishes and restores, long-lasting (47.90 ILS, 15 ml).
CICA cream for cracks and fissures – quickly restores dry and rough skin, improving cracks by 73% within 10 days (142.90 ILS, 40 ml).
The products are based on soothing and protective active ingredients, with a rich texture and high water resistance, suitable for daily use during seasonal transitions.
Available at pharmacies across the country.
Gali launches the 2025-26 winter collection of women's ankle boots, combining style, comfort, and modern Israeli flair.
The collection includes:
Renewed cowboy boots with flattering cuts, medium heels, and stitching and color elements in camel, black, and off-white.
Eighties-inspired ankle boots with layered uppers and a playful feminine look.
Urban boots with laces and massive soles, combining rigidity and comfort.
The items feature rich textures, elegant finishes, and quality leather, alongside classic boots in black, brown, and beige, with luxury updates in design.
Prices start from 299.90 ILS.
Available at Gali stores and online.
The Life brand by Super-Pharm launches a line of Jelly Bean supplements – chewable fruit-flavored candies combining vitamins and plant extracts, offering a tasty and convenient way to take supplements, especially for those who have difficulty swallowing pills.
The line includes three products:
Biotin Glam – strawberry flavor, with biotin, vitamin B12, and zinc (vegan) – 54.90 ILS
Vitamin D3 – pineapple flavor, with 500 IU vitamin D – 39.90 ILS
EAZY – berry flavors, with melissa, ashwagandha, GABA, L-glutamine, and B6 (vegan) – 49.90 ILS
I must add that my daughters really love the new Life candies so much that they even argue over them!
The products are kosher under the supervision of the Ma'ale Adumim Rabbinate, available at Super-Pharm branches and online at Super-Pharm Online.
Achva Company expands its activity and enters the salty cookie market for the first time with a new series of Middle Eastern cookies in three flavors – classic, garlic and onion, and za'atar.
The cookies are oven-baked, not fried, and preservative-free, offering a crispy exterior and crunchy interior, in a unique Middle Eastern-style recipe.
Prices range from 10 to 13 ILS only (about 50% lower than the main competitor Abadi, which controls about 85% of the market).
Within just one month, Achva gained a 12% market share, despite a lawsuit claiming product imitation. The court allowed continued marketing with minor packaging design changes.
The cookies are kosher pareve under the supervision of Badatz Haredi, and marketed in all retail chains, convenience stores, and grocery stores across Israel.
The Italian tuna brand Rio Mare expands its ready-meal line and launches a new flavor: tuna meal with chickpeas in a Mediterranean flavor.
The new meal, from the Insalatissime series, offers a quick, nutritious, and tasty solution for a meal at home, at the office, or on the go – preservative-free and high in protein.
It joins four other meals in the series, combining convenience, quality, and beloved local flavors.
Consumer price: 15.90–22.90 ILS.
Kosher: Badatz Agudat Yisrael.
Businesswoman Yafa Maximov, owner of the aesthetic centers network "Yafa Maximov – Beauty Tech," launches a new branch in Jerusalem with an investment of about 1.5 million ILS.
The branch, located at 35 Kanfey Nesharim Street in a developing industrial area, near public transportation and a future light rail, aims to serve many customers from the city and south who currently visit the network’s branches in Ramat Gan and Rishon Lezion.
The new center offers all the network’s services:
The exclusive YMAX method for facial hair removal, acne and post-acne treatments with advanced technologies,
Anti-aging, pigmentation, and aesthetic injection treatments, hyperhidrosis treatment.
Branch address: 35 Kanfey Nesharim Street, Jerusalem.
Aspaklaria Theater presents a new and exciting play – "Yoman Masa" (Load Journal), dealing with the experiences of soldiers returning from "Iron Swords" war.
The plot follows four soldiers from a tank crew returning from Gaza, sent to a processing workshop in Italy, where they confront feelings of grief, guilt, brotherhood, and hope. The play is based on real interviews with soldiers, partners, and psychologists, combining humor, pain, and hope for healing.
All five actors are active reservists who have served together for over 1,200 reserve days.
The performance promotes open discussion on post-trauma and offers free entry for soldiers facing these issues, and discounts for reservists and their partners.
The premiere will take place on November 25 at Beit Mezia in Jerusalem, as part of the International Jewish Performing Arts Festival.
