One of the biggest hurdles for new investors is not finding the deal but finding the money. Even with the right training, many struggle to raise deposits or get finance approved quickly enough. Samuel Leeds decided to remove that barrier completely by launching Samuel Leeds Finance, a lending company created to fund the property projects of his own academy members.
It is a unique setup in an industry where most educators upsell more courses or ask students to invest in their deals. Samuel does the opposite. “I invest in my students,” he says. “If they find a great deal, I want to back them with my own money and help them win.”
Funding designed for investors, not banks
Samuel Leeds Finance provides short-term funding of up to 80 percent loan-to-value on approved buy-refurbish-refinance, flip, or development projects. The application process is straightforward. Members submit their deal through the academy portal, outlining purchase price, refurb costs, and the expected end value. The finance team reviews the figures, offers feedback, and if it makes sense, the funds are released.
“I set it up because I was seeing brilliant deals being lost due to slow banks or lack of confidence,” Samuel says. “Now if someone in the academy finds a solid opportunity, we can move fast and get it funded.”
Partnership and accountability
Every funded project is treated as a partnership. Samuel personally reviews the deals and mentors stay involved throughout the refurb and refinance stages to make sure the numbers stay on track.
“If I am investing my own money, you can be sure I will make sure everything is done properly,” he says. “It raises the bar for everyone.”
Members also have access to the academy’s trusted builders, accountants, and solicitors who form part of the professional power team already included in the training.
No upselling, no gimmicks
One of the things that makes the Samuel Leeds Academy different is its refusal to upsell. There are no hidden programmes or extra fees once you join. “You pay once and you get everything,” Samuel explains. “I do not pitch people to invest in my deals. I invest in theirs.”
It is a model that has built enormous trust among students. Weekly episodes of Winners on a Wednesday, which showcase real academy members sharing their results, are filled with stories of people achieving financial freedom through the system.
Those results were later verified independently. A national study conducted by Survation in 2025 found that 43 per cent of academy graduates completed a buy-refurbish-refinance project within their first year, and 86 per cent had completed a property deal of some sort.
“These are not just testimonials,” Samuel says. “They are verified success stories. Real people, real data, real results.”
A complete ecosystem
Samuel Leeds Finance is only available to academy members. That means every funded deal sits within the same mentoring, legal, and mediation framework that supports students from start to finish.
“For me, it is about partnership,” Samuel says. “When my students win, I win. That is the whole point of building an ecosystem that educates, funds, and protects people as they grow.”
This article was written in Cooperation with Tom White