A suitcase that is beautiful, award-winning, and Israeli! I’ve never seen anything like it before.
The Israeli-international brand ROLLINK, which has won over 10 international awards including the title "Best Hard Shell Suitcase in the World," is launching in Israel the MONO series – its newest and most advanced foldable suitcase collection.
The series offers an impressive combination of extremely high durability (rigid polycarbonate resistant to impacts, water, and scratches), extremely light weight, and smart functionality including double 360° rotating wheels, TSA lock, improved internal structure, and multiple storage compartments.
The major innovation – smart folding to a thickness of only 11 cm for convenient storage, with dedicated securing straps.
The elegant monochromatic design provides a modern and minimalist look, in line with trends from major fashion houses worldwide.
Available in three sizes: 21” (549 ₪), 26” (649 ₪), and 29” (749 ₪).
Colors: Black, Forest Green, and Sand.
NYX Professional Makeup Arrives in Israel – Glittering Event at Tel Aviv Port
On Sunday, 19.10.25, an experiential event was held at Tel Aviv Port for the launch of the professional makeup brand NYX Professional Makeup from L.A, under L’Oréal Israel Group.
The event, attended by senior L’Oréal executives, beauty and retail professionals, celebrities, and social media stars, showcased colorful and interactive makeup worlds inspired by TikTok and Instagram, including trial stations and a musical performance by Shahar Tavoch.
Among the remarkable attendees, Maggie Azarzar stood out, showcasing a flawless look and radiant energy throughout the event.
Ilan Nakash, Director of the Consumer Products Division at L’Oréal, noted that the brand makes professional makeup accessible to the general public and emphasizes innovation, professionalism, and freedom of expression, with a focus on authenticity and a drive for unlimited creative expression.
The event reflects the brand’s success in Israel and connects global trends to the Israeli audience.
International Fashion Brand Nine West Launches Rich and Trendy Flip-Flop Collection for Fall-Winter 2025/26
The collection turns flip-flops into a fashion statement for the transitional season.
The collection combines everyday comfort, urban chic, and luxury elements, featuring standout models such as moccasin-style flip-flops in forest green, beige, and black, fabric flip-flops with golden jewelry, and padded flip-flops with inner and outer fur for a cozy winter look.
The flip-flops suit a variety of looks – from tailored morning outfits to short evening dresses – and pair with matching total-look bags from the collection.
Price range: starting from 399.90 ₪.
Available at Nine West stores across the country and online
IL MAKIAGE Launches POWER UP – New Anti-Aging Eye Cream
The cream reduces dark circles, puffiness, and fine lines.
Enriched with niacinamide, vitamin C, and caffeine, it provides immediate hydration, radiance, and freshness, perfectly preparing the skin for makeup.
With regular morning and evening use, after just 4 weeks, the skin appears firmer, brighter, and younger. The cream comes with a luxurious applicator that enhances absorption and activation.
The formula is vegan, hypoallergenic, suitable for sensitive skin, dermatologically tested, and free of parabens and alcohol.
Price: 399 ₪ for 15 ml.
Available online and in IL MAKIAGE stores.
Chen Elkabetz, top makeup artist and owner of the luxury brand CHEN ELKABETZ LUXURY MAKE UP, launches the Blush Velvet Collection – an exclusive cream blush collection.
The collection includes three flattering shades for all skin types (Cherry, Nude Obsession, and Contour Crush), in an innovative whipped mousse formula, lightweight and long-lasting, that glides on the skin for a natural and radiant look. Each shade can be used individually or blended to create a personal color.
Price: 159 ₪ per unit.
Available on the official website, Super-Pharm Online, Terminal X, BE network, and selected stores.
Additionally, the brand offers luxury brushes, a series of lipsticks, mineral shimmer, and makeup bags, with new products expected in 2026.
Low-Cost Network Beautycare Offers the Most Accessible Beauty Products for This Year’s Hot TikTok Trend – “Clean Girl 2.0”
The trend emphasizes a natural, radiant, and well-groomed look.
Recommended products to create the look:
ACTIVE SPA serum for renewal and nourishment – 17 ₪
Face moisturizer with hyaluronic acid – 9.90 ₪
Waterproof mascara – 9.90 ₪
Shimmery contour pencil – 4.50 ₪
Blush stick for lips and cheeks – 7.90 ₪
Banana powder for evenness and blurring – 8.90 ₪
Available online, by phone 0747-185-185, and at 30 network branches nationwide.
French dermo-cosmetic brand URIAGE launches a new moisturizing series in Israel, based on particularly rich thermal waters and hyaluronic acid for plump, smooth, and radiant skin.
The series includes five products for daily use:
Hyaluronic Acid Booster Serum (189.90 ₪, 30 ml) – provides 24-hour hydration and treats fine lines.
Thermal Water Cream (89.90 ₪, 40 ml) – 24-hour hydration and softness, in a lightweight texture.
Eye Cream (80.90 ₪, 15 ml) – reduces puffiness, dark circles, and fine lines.
Night Mask (114.90 ₪, 50 ml) – provides hydration and vitality with a cool gel texture.
Moisturizing Lip Balm (44.90 ₪, 4 g) – for dry lips, with shea butter, vitamins, and nurturing oils.
Products are available at pharmacy chains and local pharmacies.
Innovative hair brand K18 launches AirWash™ – a breakthrough gas-free dry shampoo, based on patented odorBIND™ technology.
The formula neutralizes odors, absorbs oil and sweat, and leaves scalp and hair clean and fresh for up to 3 days – without white residue or strong scents.
AirWash™ is suitable for all hair types, including extensions and curly hair, and is supported by biotech-engineered microalgae to maintain scalp balance and health.
In consumer research, 100% of users reported a feeling of freshness and cleanliness even after a workout.
The product joins K18’s hair care line and is sold at a recommended price of 239 ₪.
Available on the brand’s website and at authorized salons and pharmacies.
International skincare brand GARNIER expands the Micellar series and launches micellar water with hyaluronic acid, helping with deep and gentle cleansing while strengthening the skin’s protective barrier and providing intense hydration.
The new formula removes makeup, dirt, and pollution, cleanses and soothes the skin, and is especially suitable for sensitive skin – no rinsing required. The product is hypoallergenic, fragrance-free, and dermatologically and ophthalmologically tested.
Recommended retail price: 40.20 ₪
Available at leading pharmacy chains and online.
Dermo-cosmetic brand VICHY launches in Israel the new night cream from the MINERAL 89 series, which helps restore and strengthen the skin during sleep.
The unique formula combines pure melatonin – a powerful antioxidant that supports skin cell repair and enhances protective mechanisms – alongside hyaluronic acid, essential minerals, and vitamins B3 and E for intensive nourishment and rich hydration throughout the night.
The result: skin full of moisture, smooth, refreshed, and radiant upon waking. The cream is suitable for all skin types, including sensitive, with a light and pleasant texture, and is dermatologically tested.
Recommended retail price: 160.90 ₪ (50 ml)
Available at pharmacy chains nationwide.
Israeli company ecosupp launches a series of liposomal dietary supplements in capsules – a first-of-its-kind innovation in Israel.
The advanced Beadlets technology combines liposomes with a delayed-release system to improve absorption efficiency, protect active ingredients, and provide gradual release for up to 24 hours.
The capsules are gentle on the digestive system, do not require refrigeration, and have a long shelf life.
The series includes four products:
Vitamin C for immune support.
Liposomal iron with vitamin C for optimal absorption.
Zinc for healthy skin, hair, and immune system.
Combination of vitamins C, D3, and zinc for comprehensive systemic support.
Products are available online, in natural stores, pharmacies, and selected pharmacies.
Author and musician Adaya Green releases a personal and inspiring prose book – "Secrets from the Land of Abundance" (Bitan Publishing).
The book weaves between reality and imagination and describes a symbolic journey in search of purpose and meaning in life, where past, present, and future meet. It is a spiritual-human journey that touches everyone and reflects Green’s perception of order, connection, and love in the world.
Adia Green is known as a social entrepreneur, facilitator of listening and singing circles, and founder of the URU initiative – abundance circles for connection. Her new book is an invitation to an inner journey into the depths of the soul and a vision for a more complete life.
Bitan Publishing, 247 pages, paperback, 2025.