Dyson unveils the future of cleaning and grooming: a new flagship vacuum and 11 technological innovations.
Dyson launches the Dyson V16 Piston Animal Submarine™ – its most advanced and powerful cordless vacuum to date.
The vacuum features a new 900W Hyperdymium™ motor with 315AW suction, an All Floor Cones™ Sense dual cleaning head that prevents hair tangling and automatically adapts to any floor type, and a Submarine™ 2.0 head for wet cleaning.
Additionally, the CleanCompaktor™ bin compresses dust up to three times, the HEPA filtration system captures 99.99% of particles, and the runtime reaches 70 minutes.
At the same time, at a celebratory event in Berlin, company founder Sir James Dyson revealed 11 more technological innovations coming in late 2025 and during 2026, including:
Dyson PencilVac™ – the world’s thinnest vacuum.
Dyson V8 Cyclone – an upgraded version of the iconic cordless vacuum.
Dyson Clean+Wash Hygiene – a lightweight washer vacuum for dry and wet cleaning.
Dyson Spot+Scrub™ AI Robot – a smart robot vacuum with AI-based stain detection.
Dyson HushJet™ Purifier Compact – an ultra-quiet compact air purifier.
Advanced hair care products (Dyson Supersonic™, Dyson Airwrap Co-anda 2x™) alongside a new natural hair care line, Dyson Omega™.
The launch strengthens Dyson’s position as a global pioneer in cleaning, air filtration, and smart grooming – with powerful, quiet, and healthier products for home and hair styling.
HomeMade – A Solution for Hot Meals for Children
The HomeMade service, founded by Rom Yariv (24), offers parents a simple solution for lunchtime: daily delivery of hot, fresh, and healthy meals to the home.
The dishes, cooked every morning in a professional kitchen under Ministry of Health supervision, arrive in a cold-retaining cooler at the doorstep, ready to heat in the microwave.
The menu is diverse – from schnitzel, mashed potatoes, and pasta to more advanced dishes such as Chraime gnocchi or Bukhari Oshpelo.
Deliveries arrive twice a week early in the morning, and the service operates year-round, including during the summer vacation.
Monthly price (22 delivery days): single – 1,738 ILS, couple – 3,036 ILS, three people – 3,894 ILS.
Delivery – free.
An amazing solution for women (like me) who are not good at cooking or simply don’t have time to cook.
My children tasted some of the dishes, and they loved them! In my opinion, it’s a perfect solution!
The British electrical brand Morphy Richards launches the new digital oven turbo in Israel – a smart and versatile cooking system with a 40-liter capacity, including 19 smart programs at the touch of a button.
The oven offers an advanced cooking experience with a variety of programs – baking and grilling to hot-air frying, rotisserie, fries, and defrosting – all through a digital interface in Hebrew.
Other advantages include:
TURBO technology for even heat distribution
Wide temperature range (40–230°C)
Air fryer basket, rotisserie skewer, and double glass door
Extra-large cavity and enamel walls for easy cleaning
Accessories include a frying basket, baking trays and grid, rotisserie skewer, and recipe booklet.
Morphy Richards, operating since 1936, is imported to Israel by Sarig Electric and offers a full one-year warranty plus an additional limited year.
Recommended retail price: 1,090 ILS – available at authorized resellers and the Sarig website.
The international lifestyle brand UGG® launches its Fall-Winter 2025 campaign under the title "Iconic From the First Step", celebrating the brand’s heritage and community.
The campaign features leading figures from fashion, music, and sports – including Central Cee, Jeremy Scott, Elsa Hosk, and brand founder Brian Smith.
Directed by Gia Coppola, the campaign emphasizes values associated with UGG® – iconic design, a unique feel, and community connection – while combining new items with beloved classics such as Classic Ultra Mini, Tasman, Tazz, and Classic Short.
Price range: 449–1,000 ILS
Size range: women 36–42, men 41–46.
The collection is available at the Original’s network and online
L’Oréal Paris launches Lumi La Glass – a creamy highlighter stick with a glossy texture for precise illumination and a “glass-like” glow.
The stick comes in two flattering shades – natural tan and radiant pink – spreads easily, blends into the skin, and provides long-lasting illumination without the need for brushes. Suitable for use on cheekbones, nose bridge, brow arch, and above the lips.
Price: 65 ILS.
Available in pharmacies, Hamashbir Hachadash, and select perfumeries.
The French dermo-cosmetics brand URIAGE, recently introduced in Israel, expands its skincare range and launches two innovations:
Dark spot anti-blemish serum – from the Depiderm line
A booster for a bright and even skin appearance, suitable for all skin types. The serum unifies, smooths, and illuminates facial skin, and in a usage study, up to 88% of dark spots were reduced within 28 days.
The product contains 20% active complex with vitamin C, niacinamide, and MELA technology, combined with Uriage thermal water.
Fragrance-free, non-comedogenic, and dermatologically tested.
Recommended price: 250.9 ILS (30 ml).
Peeling Mask – HISAK Series
Designed for combination to oily skin with pimples, open pores, and blackheads. The transparent mask dries and peels easily, based on malic acid, cleanses pores, and helps tighten them (100% satisfaction in a study).
Recommended use: once a week, a thin layer on clean skin, wait 15 minutes, and gently peel – no rinsing required.
Recommended price: 106.9 ILS (50 ml).
Both products are available in pharmacies across the country.
ASICS launches the TOKYO collection – a series of running shoes and classic models inspired by Tokyo’s energy and color.
The collection includes two new premium models:
MEGABLAST™ – a lightweight and dynamic daily training model with FF TURBO™ SQUARED technology for improved spring and performance. Price: 1,090.9 ILS.
SONICBLAST™ – a lightweight, responsive model for fast runs, combining advanced technologies for comfort and acceleration. Price: 899.9 ILS.
Additionally, iconic models like NOVABLAST™ 5, GEL-KAYANO™ 32, GEL-NIMBUS™ 27, and more are launched in a new color inspired by wisteria blooms and the Japanese sunrise.
Clothing price range: 249.9–399.9 ILS.
The collection is available at ASICS stores, online, and in selected sports stores.
I must admit – this is one of the most fun products I’ve encountered recently.
The BESTIE series by ASOBU managed to surprise me: a thermal bottle that is both practical and simply boosts your mood.
It keeps water cold for 24 hours (!) or hot drinks for 12 hours, is leak-proof, equipped with a silicone straw and a wide mouth that makes filling and drinking easy.
Beyond the technology, the designs – red panda, unicorn, bear, giraffe, penguin, and more – give the sense of a product that is both a fashion accessory and a personal little companion in daily life.
Equally exciting is the story behind the brand: ASOBU was founded in Canada by an Israeli entrepreneur as a small family business, and today it is considered one of the leading companies worldwide in drinkware. Every product starts with a creative idea, undergoes strict quality tests, and meets FDA and EU safety standards. The company also emphasizes sustainability – the bottles are made from recycled stainless steel and are designed to last for years.
In short, this is a bottle that combines advanced technology with a design that brings a smile – a combination hard not to love.
Price: from 139 ILS
Available on websites and selected stores, including Ilan’s and Delicatessen.
The beauty brand GA-DE launches a new men’s fragrance – IDENTITY BLACK Eau de Parfum.
The scent is described as powerful and sophisticated, with a fresh combination of pink pepper and grapefruit, mysterious woody notes of incense and cardamom, and a floral-spicy heart of geranium, jasmine, nutmeg, and iris. Its base includes leather, vetiver, oud, and patchouli, creating a masculine and luxurious trail.
Recommended retail price: 359 ILS
Available in pharmacies and online
Max Brenner expands its protein bar category and launches four new flavors of protein-enriched chocolate bars (18–21 g per bar), including: Dubai chocolate, milk chocolate with salted caramel, pistachio cream in white chocolate coating, and milk chocolate with caramel cookies.
The series, all based on real chocolate and quality ingredients, continues the success of the first bar (chocolate and hazelnut cream), which became a bestseller in the category.
Price: 14.90–17.90 ILS.
Available at Super-Pharm, supermarkets, and convenience stores.
Kosher by Badatz Chalav Israel.
I must note that these are extremely tasty bars!
All four flavors are simply addictive!! Very high quality, and you can’t stop eating them.
The international makeup brand Natasha Denona Cosmetics, founded by the Israeli-international makeup artist Natasha Denona and sold in luxury chains like Sephora, arrives in Israel and enters Be Pharm branches.
The brand is known for innovative formulas, rich pigments, and products valued by makeup artists, influencers, and celebrities worldwide. The launch took place at a celebratory event in Milan, attended by Denona herself, store management, and brand ambassadors Titi Aynao and Omer Nudelman.
This move is part of Be Pharm’s strategy to establish itself as the House of Beauty in Israel, combining sought-after international brands such as NYX and Kylie Cosmetics, alongside opening new stores, upgrading branches, and launching a new brand campaign.
Oren Shalev, former financial journalist and now mortgage consultant and economist, turned the knowledge and experience he gained in banks and in the field into the bestseller "Mortgage Consulting Doctrine".
The book, written in simple and accessible language, offers practical tools for understanding one of the most significant areas in Israelis’ lives – the mortgage.
From journalism to banking and consulting, Shalev also founded a college for training mortgage consultants and the Consultants Association, aiming to make knowledge accessible and reduce gaps in the housing field.
The book, already in its second edition with over 1,500 copies sold, is intended for anyone dealing with a mortgage – private borrowers, consultants, real estate agents, and insurance agents – and explains how to buy a home earlier, save on financing costs, and properly manage one of life’s biggest transactions.
Available in bookstores and on Oren Shalev’s website.
