Newpan announced that it has begun marketing in Israel the S10 Ultra model of the 3I brand, a robotic vacuum that includes a unique docking station capable of recycling dirty water for reuse and even producing water from air humidity. This station operates without the need for a permanent plumbing connection and includes a high-temperature distillation system that prevents the accumulation of standing water. In addition, it integrates mechanisms for odor neutralization and the use of silver ions to reduce bacterial growth. The station is also equipped with an 880 ml cleaning solution tank, with operations such as adding cleaning solution, washing the roller, and hot air drying performed automatically. On the other hand, the weight of the station and the entire system is about 36 kilograms – a figure that may make it difficult to move or reposition it in the home.
The launch takes place against the background of a sharp increase in the vacuum cleaner category in Israel. In the first half of 2025, sales amounted to about NIS 387 million – an increase of 34.5% compared to the same period last year. Forecasts for the end of the year indicate a total turnover of about NIS 800 million, double-digit growth compared to 2024. Meanwhile, robotic vacuums currently account for more than 40% of sales in the field, and they are the fastest-growing segment with a more than twofold jump compared to the previous year.
On the technical side, the S10 Ultra is equipped with a washing roller that reaches a speed of 330 revolutions per minute and automatically extends up to 50 millimeters. This way, it adheres to baseboards and walls and performs cleaning close to the edge. Suction power reaches 18,000 pascals, and the system adjusts suction power and water flow to different surface types. When carpets are detected, the roller lifts to prevent wetting, and suction power increases for focused cleaning. In addition, a green-light sensor technology is integrated, identifying over one hundred types of dirt and objects, including those invisible to the eye, and automatically boosting suction power when liquids are detected.
Here is how it looks in action
The docking station is wider than usual and also includes an automatic dust-emptying mechanism for up to two months without manual intervention. This adds to its self-cleaning functions, including roller washing and hot air drying after each use.
Alongside this model, Newpan will also market the P10 Ultra model, equipped with two high-speed rotating mop pads and a self-cleaning docking station. The price of the S10 Ultra model is set at NIS 5,990, while the P10 Ultra model will be sold at NIS 4,190. Both models are available in chains and electrical stores across the country.
The 3I brand, founded in 2022 by the PICEA Group, operates from several development centers worldwide – in Shenzhen, Tokyo, and Silicon Valley – and holds more than a thousand patents. In 2024, the company produced more than four million units of robotic vacuums, and it is mainly active in the premium markets of the field. In Israel, this is the company’s first product launch, as part of the expansion of local activity into the robotic vacuum category.