The Partner communications group launched a new campaign for Direct Fiber – the company’s fiber-optic internet. For the first time on screen, the company’s presenter, Static, is joined by three close friends and major stars: Agam Buhbut, Stefan Lager, and Shahar Saul.
The campaign is accompanied by a renewed performance of the iconic “Neighborhood Song” by the creators Chaim Hefer and Sasha Argov. In a contemporary rendition, Static calls his friends to join Partner’s fast fiber: "Guys, guys, wait, wait, Shahar, enough with the keyboard. If you’re stuck in football, skip to Partner’s field. We don’t want to sleep! We want to go crazy! We want to surf fast without limits, we don’t want to crawl! And no shaky fiber!"
The campaign focuses on Partner’s fiber-optic internet under the branding Partner Direct Fiber – fiber connected directly to the servers of global internet giants, including Google, Facebook, Netflix, and more, located in Partner’s server farms in Israel. This connection promises a fast and stable browsing experience with low latency, less affected by international traffic loads. According to a survey conducted by the Geocartography Institute, Partner’s fiber internet is the most recommended in Israel.
As part of the campaign, Partner is launching a fiber internet plan with a speed of 1 Gig, including a router, for NIS 139 per month, with a first two-month offer at NIS 39 per month. Partner also offers bundled packages together with television and Netflix services.
The advertisement was directed by Roman Buchatsky, led by the McCann Tel Aviv advertising agency, and produced by Ravel Productions. Asaf Aviv, Partner’s VP of Marketing and Content: "The new campaign connects friends on screen for the first time and vividly illustrates the difference between stuck browsing and fast, stable, and reliable browsing. Just as you take care of yourself, it’s important to make sure your friends also have Partner’s best internet at a friendly price."