A groundbreaking step in the Israeli tourism industry: The tourism company Ofakim is launching a new technological division that will serve as a bridge between innovative start-ups and the global market. The new division will offer a full business framework, investor connections, and real-world testing.
Ofakim Tech, the technology arm of the tourism company Ofakim, will provide start-ups in the Traveltech and Fintech fields with a business framework and connections to investors and key players in the industry. The goal is to provide solutions for customers and agents, including innovative AI tools, agent support systems, payment systems, and more. Several start-ups have already approached Ofakim, and two have even begun a process with them.
Within the Ofakim Tech framework, Ofakim will offer suitable start-ups access to leading senior travel agents within the Ofakim group, who will assist in defining needs, as well as company resources and infrastructure, to conduct a “feasibility test” to examine the technology among the company's agents or clients.
Additionally, based on an extensive network of partners in Israel and worldwide, Ofakim will assist start-ups in connecting to relevant industry players and potential investors. For example, as the exclusive representative of the global tourism company FCM, Ofakim will connect start-ups with other overseas offices, thereby enabling them to expand sales and clientele.
The path and framework will be tailored according to the type of start-up and its stage, while examining whether the proposed technology can work in the Israeli and global markets. Start-ups will be evaluated by a senior team from Ofakim including the CTO, CMO, VP of Sales, and leading agents. The CTO, Lilach Weizel, will manage the connections to start-ups.
“Leading the Industry to New Goals”
“We are pleased to launch a technology division in an industry that has long ceased to be a luxury, but rather an essential product and service,” said Revital Ben Natan, CEO of Ofakim. “Ofakim Tech was born out of the need to advance innovative technologies and AI tools that will lead the industry and agent work to new goals, and of course provide added value to private and business customers.”
According to her, “Together with our global network, our exclusive connection to FCM, and the group’s subsidiaries — HaGeografit, Rimon Tours, Sky Genie, and Playlist — Ofakim offers a wide range of products and services in every area of the aviation industry. We call on start-ups and companies in Traveltech and Fintech to talk to us, and together we will build the right framework for them.”