Wiply – the Wix of the gaming world: The new game in the world of marketing. An Israeli startup connects the worlds of Gaming and E-commerce and offers brands the ability to turn surfers into players – and buyers. Against the backdrop of the decline in classical online advertising models – banners, videos, sponsored campaigns – and decreasing user engagement, one Israeli startup offers an innovative and efficient solution: The fusion of gaming and e-commerce. Wiply has developed a platform that allows any brand to create a branded game within minutes – and integrate it into their website or app. No development teams, no high costs, and with artificial intelligence that reduces the production process from half an hour to just a few seconds.
The vision is simple: Replace passive advertising with gaming experiences that yield real rewards – a coupon, discount, or benefit – as a result of an active action by the surfer. Not luck, but skill. Not an annoying pop-up, but an experience that keeps the user on the site longer, increases conversions, improves SEO – and builds an emotional connection with the brand. Wiply is the Wix of the branded gaming world, allowing any marketing manager to create an interactive game that drives purchases – within minutes.
Wiply solves a familiar pain: The desire of e-commerce sites and brands to improve conversion rates and time spent on-site, without burning budgets on complicated technological solutions. “One game is worth a thousand ads,” they say at the company. “Users want more than to watch another video. They want to participate, to win, to feel part of the brand.”
Hundreds of brands have already tried the platform in Israel – including Itay Brands, pharmacy chains, Steimatzky, and others. Now, the company is aiming for the U.S. market, with data showing: Users tend to prefer a benefit they earned in a game over one they received randomly in their feed. The games create FOMO, emotion, connection – and above all, they sell. With over 3.5 million players already playing games created on the platform and 1,000 new games per day, Wiply is changing the rules of the game in digital consumerism.
Among their clients is the Maccabi Tel Aviv group – the collaboration with them led to a technological breakthrough – games created on Wiply’s platform were broadcast live on screens while users in the audience could play the games themselves during the actual sports game. This innovative development combines the viewing experience of the game with the game experience itself, allowing viewers to be active participants in events happening on the field. This technological upgrade opens the door to a new world of interaction between audience and field and brings the viewing experience to a new level of engagement and enjoyment. Regarding the initiative, Wiply’s CTO said: “We are proud to be partners in a project full of innovation and creativity, bringing the Maccabi Tel Aviv sports show into the next generation of viewing and gaming experiences.”
Avi Abadi, Co-Founder & CMO at Wiply: “The vision is simple: Replace passive advertising with gaming experiences that yield real rewards – a coupon, discount, or benefit – as a result of an active action by the surfer. Not luck, but skill. Not an annoying pop-up, but an experience that keeps the user on the site longer, increases conversions, improves SEO – and builds an emotional connection with the brand. Wiply is the Wix of the branded gaming world, allowing any marketing manager to create an interactive game that drives purchases – within minutes.”
Erez Eliad, CEO & Co-Founder at Wiply: “Wiply connects two worlds that were meant to meet – the world of Gaming and the world of E-commerce. In the past, brands had to invest a lot of resources to create an interactive game. Today, in a short time, a game can be built for any marketing need of a specific brand. After we launched the platform, the rules of the game changed.”
Omer Tal, Co-Founder & CTO at Wiply: “After more than 3,500,000 players have played our games, we came to a very interesting conclusion: users prefer to win a benefit as a result of a real action they performed during a game, rather than receiving the same benefit together with everyone in a Facebook ad. Therefore, when the game is based on skill and not luck, the conversion rate increases significantly.”
Yifat Baron, CEO of the itworks association: “The gap between the job market and juniors – especially among young people from the Arab community – is only widening, particularly against the backdrop of the war and the slowdown in the industry. We are here as a cross-sector partnership to close this gap. We are proud of the significant collaboration with Qualitest, which has opened its doors to dozens of Bedouin engineers in recent years.”